New York, United States: LIV Golf League has retained Ducera Partners LLC as its investment banking advisor to guide the league in its efforts to secure long-term investment partners and support its evolution into a diversified, multi-partner investment model.
 
Ducera, founded and led by Chief Executive Officer Michael Kramer, is a leading investment bank specialising in complex high-stakes corporate finance.

Since its founding in 2015, the firm has advised on more than US$850 billion in transactions across industries including media, entertainment, and sports. Ducera’s experience guiding organisations through pivotal financial transitions, combined with its independent, senior-level advisory approach, makes it well-positioned to help LIV Golf secure the long-term investment partners it needs to define its next era.
 
“This league has proven its value, and our focus now is on building the right financial foundation for the long term,” said Scott O’Neil, CEO of LIV Golf. “Mike and the Ducera team bring deep transaction experience and a track record of delivering in complex, high-stakes situations. They are the right partner for this process.”

News of Ducera’s appointment comes in the wake of confirmation that the Saudi Public Investment Fund (PIF) will end its investment in LIV Golf which it has funded to the tune of over US$5 billion since its launch in 2021. The Saudi PIF funding will end at the conclusion of the current LIV Golf season in August.
 
Kramer is one of America’s pre-eminent investment bankers and brings more than 30 years of experience leading companies through periods of transformation. He has served as a trusted advisor on landmark transactions, including National Hockey League (NHL) and Major League Baseball (MLB) franchises, and has guided global institutions and Fortune 500 companies through some of the most consequential moments in their history.
 
Kramer said: “LIV Golf has built something that is hard to replicate: a global league with a growing fan base, world-class talent, and a team structure that benefits captains, players, and fans alike. We see significant value in what has been created here, and we are focused on helping the league identify the right long-term partners to unlock that value and power its next phase.”
 
With sponsorships and partnerships up 40% year-over-year, ticket sale growth over 130%, and broadcasts reaching nearly one billion households across 200 countries and territories, LIV Golf is entering this process with significant momentum.
 
This follows LIV Golf’s recently announced appointment of independent directors Gene Davis and Jon Zinman and the league’s expanded strategy to evolve from a foundational launch phase to a diversified, multi-partner investment model. The league will continue to work with its Board, Ducera, and other experienced professionals to identify long-term strategic investment partners and evaluate opportunities that have emerged with the league’s rise.
 
Davis, Chairman of the Independent Director Committee, said: “The Board sees a clear opportunity in front of this league, and engaging Ducera is a direct reflection of that conviction. They bring the expertise and global reach to help us run a rigorous process and secure the partners that will guide this league into its next chapter with renewed strength.”