Certified Club Manager

Certified Club Manager (CCM)

The Asian Golf Industry Federation (AGIF) and Club Management Association of America (CMAA) are proud to partner in providing a Pathway to the Certified Club Manager (CCM) degree in the Asia Pacific region.

Professional development

Professional Development is at the centre of the CMAA and AGIF’s mission. CMAA’s curriculum is based on ten competency areas covering every aspect of a club manager’s job. CMAA’s Education Department delivers educational content in a variety of ways through five-day university based Business Management Institute (BMI) programs, chapter-based programs, conference education, webinars and online education. CMAA’s education programs are part of its certification program. The Certified Club Manager (CCM) designation is the centre-piece of this program.

CMAA Certified Programs

In many professions, a successful career is marked by an appropriate degree of professional development, verified by a credible certification program and recognized by both the public and one’s peers. The Certified Club Manager (CCM) designation has been the hallmark of professionalism in club management since 1965 and is the cornerstone of CMAA’s certification program. It is a valuable and widely-respected mark of a manager’s commitment to professional development and the club industry.

CCM Certified Manager

CMAA offers the Certified Club Manager (CCM) a professional certification recognizing the unique skills and special knowledge required of today’s club manager. Since the program’s launch in 1965, it has opened countless doors of opportunity for managers as it communicates their knowledge and ability to serve as a key player in a club’s success. Candidate who have earned the designation have completed a program enriched with education experience, applicable knowledge, and business tools that can deliver a positive impact.

Whether you are seeking a promotion, exploring a position outside of your current club, or simply pursuing professional development opportunities to help you tackle increasingly complex responsibilities while preparing for future challenges, the CCM designation can:-

  • Help you gain credibility and respect in the field

  • Enhance your skills and knowledge

  • Demonstrate your commitment to the profession 

Business Management Institute (BMI)

In the early 1980s, CMAA’s leaders saw the need for a formal academic program for club industry professionals. Taking into consideration that managers at all phases of their careers need instruction, education or inspiration, the concept of the “lifetime professional development program” was born. The vision was realized as a multi-campus-based program that provides tangible career benchmarks by which managers can track their progress and strive for various levels of competency, including a respected certification. These on campus programs became known as the Business Management Institute (BMI) programs. CMAA currently offers the following BMI programs:

 

Eligibility requirements to sit for the CCM Exam

The following are requirements for eligibility to take the CCM exam:

Education Credits
A minimum of 100 must be from CMAA authorized programs. The BMI Asia Pacific modules are 30 Credits each and there are 9 modules

200 Credits

Association Activity Credits
Approved by CMAA / AGIF

50 Credits

Additional Credits
University / College approved by CMAA / AGIF

50 Credits

Total Credits
Necessary to sit for the CCM exam

300 Credits

Necessary to sit for the CCM exam

For detailed understanding of the CMAA Education Credits, please review web-pages at http://www.cmaa.org/PD.aspx?id=27178.  
Contact the AGIF with any questions on these credits and how they may apply to your case.

Requirements for all CMAA Members:-                 

  • Successful completion of BMI Club Management, BMI Leadership Principles, BMI General Manager / Chief Operating Officer and either BMI Golf Management or BMI Food & Beverage Management. The BMI Courses do not need to be taken in any particular order

  • Professional membership status in CMAA for a minimum of six years (prorated membership based upon experience is being considered) 
  • Attendance at one CMAA World Conference (complimentary entry with completion of BMI course and 30 credits available to complete the certification at the conference)

  • Successful completion of two CMAA / CMI pre-approved workshops

Certification for managers in Asia

The AGIF is working with the CMAA to determine the education credits within the Club Management Associations in Asia for application towards the CCM.

 

The AGIF will work with each individual seeking the CCM certification and map out a certification credit and schedule to achieve the certification.

Maintaining the CCM Designation

A Certification Maintenance Requirement (CMR) ensures that managers continue to enhance their professional development. The Certification Maintenance Requirement (CMR) requires all Certified Club Managers (except those in Retired member status) to obtain 120 education credits within the five-year certification period. A minimum of 60 of the education credits must be from AGIF / CMAA education (CMI and / or chapter education credits). CCMs meeting the CMR will maintain the designation for another five-year period. Should a CCM fail to meet the CMR, he / she will be in jeopardy of losing the CCM designation.

 
Any CCM that loses the CCM designation will need to sit for the CCM exam to earn the designation.   

Financial Impact of a CCM Certification

In the CMAA 2015 Compensation and Benefits Report, it was reported:- Also driving Head of Club (HOC) compensation is level of certification through CMAA. The table below presents the percentile breakouts of HOC total compensation relative to level of certification. As can be seen at the median, an HOC holding the Certified Club Manager (CCM) designation earns 31 percent more than an HOC with no certification, versus a Certified Chief Executive (CCE) certified HOC earning 39 percent more than an HOC without certification. Also at the median, a CCE certified HOC earned 6 percent more than a CCM certified HOC. Please recall, there is a rather significant increase in overall compensation in relation to last year’s report. As discussed in the executive summary, a significant portion of that change is driven by larger clubs responding to this year’s survey.

Table 7 – Analysis of HOC Total Compensation Distribution Relative to Level of Certification

 

25th Percentile

Median

75th Percentile

CCE Certification

$196,200

$247,800

$393,750

CCM Certification

$182,200

$234,035

$324,680

No Certification

$134,975

$178,350

$247,704

Testimonials

Watch this video http://www.cmaa.org/ProfessionalDevelopment.aspx to hear testimonials from club managers who are now certified after having attended the BMI program.

BMI Programs

BMI Club Management (formerly known as BMI I)

30 CMI Education Credits

 

BMI Club Management, a five-day, 40-hour, intensive session is designed for managers with a desire to explore the basic elements of their profession in a comprehensive manner. The program takes a tangible, hands-on approach to the subject matter.

 

  • Management and Delegation
  • Employment Legalities and Issues
  • Service Management
  • Communications
  • Time Management
  • Introduction to Accounting and Financial Management
  • Cost Control
  • Marketing in Private Clubs
  • Career Development
  • Aquatics Management
  • Governance

BMI Leadership Principles (formerly known as BMI II)

30 CMI Education Credits

 

Designed for managers seeking an opportunity to develop their leadership, management and critical thinking skills, BMI Leadership Principles can benefit managers at all phases of career development — from rising stars to senior-level executives.

 

  • The Nature of Leadership
  • Leadership Traits
  • Leadership Goals, Phases and Decisions
  • Managing Relationships
  • Power and Influence
  • Situational Leadership
  • Strategic Planning
  • Optimizing Human Productivity
  • Governance: The Politics and the Process
  • Successful Committee Strategies
  • Law
  • The Manager as an Ethical Force
  • CMAA Code of Ethics
  • Leadership Case Study
  • Certification Update
  • Managerial Accounting
  • Lumina Leader

BMI General Manager – Chief Operating Officer (formerly known as BMI III)

30 CMI Education Credits


BMI General Manager/Chief Operating Officer introduces and expounds upon the GM/COO Concept. Learn how to operate your club as a business and be perceived as its leader. Understand the responsibilities and characteristics of a true GM/COO and review the competency areas required for you to achieve the success you desire.

 

  • The General Manager/Chief Operating Officer Concept
  • Legislation
  • Marketing Principles
  • Member Participation Strategies
  • Law and Club Operations
  • Emotional Intelligence
  • Building the Key Leadership Team
  • Social Media as a Communication Tool
  • Facility Maintenance
  • Cash, Capital and Operating Capital Budgets
  • Operating Budgets
  • Golf Operations for Managers
  • Golf Course Maintenance for Managers
  • Club Issues Roundtable
  • Career Update
  • Case Study
  • Negotiation Techniques
  • Business Writing

BMI Tactical Leadership (formerly known as BMI IV)

30 CMI Education Credits

Prerequisite – CCM designation or seven years membership in CMAA

 

This course explores tactics for enhancing your management style and tapping into your leadership potential.

 

  • Sensitivity
  • Employee Motivation, Performance Management
  • Team Building, Time and Stress Management
  • Managing Conflict
  • Risk Management for Clubs
  • Renovation of Club Facilities
  • Group Project
  • Membership/Marketing
  • Labour Laws that Impact the Club Industry

BMI Strategic Leadership (formerly known as BMI V)

30 CMI Education Credits

Prerequisite – CCM designation or seven years membership in CMAA

 

This course focuses on strategic management for club managers.

 

  • The General Manager/Chief Operating Officer Management to Leadership Model
  • The Changing Nature of Club Culture
  • Club Governance
  • Hermann Brain Dominance: How People Think and Learn
  • Developing and Executing Strategy
  • Generational Research and Employee Retention
  • Leadership 360 Assessment
  • Influential Leadership
  • Work Life Balance
  • Executive Presence

BMI Golf Management

30 CMI Education Credits

No prerequisites

 

  • The History of Golf, Tournament Operations and Golf Car Management
  • Key Retail Terms and Practices
  • Role of the Superintendent and Mechanic
  • Turf Maintenance
  • Golf Course Design, Renovation and Bunkers
  • The Rules of Golf
  • Golf Instruction
  • USGA Handicapping System
  • Preparing for a Major Tournament
  • Environmental Sustainability

BMI Food and Beverage Management

30 CMI Education Credits

No prerequisites

 

BMI Food & Beverage Management provides you with an in-depth look at food and beverage operations from a management and control perspective.

 

  • Food Service Marketing
  • Beverage Costing
  • Kitchen Layout and Renovation
  • Sanitation and Safety
  • Employee Diversity
  • Menu Engineering Applications
  • Alcohol Awareness
  • Beverage Production to Include: Coffee and Spirits
  • Catering and Special Events

Joe Perdue Certification Review Course and CCM Exam

30 CMI Education Credits

  1. It is recommended that managers take this course when they are within one year of eligibility to take the certification exam.


In developing the BMI program, CMI recognized the need for a multi-day workshop to assist members working toward CMAA’s Certified Club Manager (CCM) designation. This intensive, 40-hour course provides review sessions based on the 10 club management competency areas and the learning objectives identified in the Certification Study Guide (available from CMAA).


The Certification Review Course is designed to aid managers in their preparation for the CCM exam but should not take the place of individual study and preparation. To take the CCM exam, members must file a petition with the CMAA National Headquarters. An optional sixth day is provided for fully-qualified students to take the exam.

 

  • Club Governance
  • Food & Beverage Management
  • Accounting & Financial Management
  • Human & Professional Resources
  • Leadership
  • Membership & Marketing
  • Golf, Sports & Recreation Management
  • External & Governmental Influences
  • Facilities Management
  • Interpersonal Skills

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