Singapore: KC Global Media has announced a live broadcast partnership with LIV Golf, bringing the action of this season’s tournaments to sports fans in more than 94 million homes on its vast network of channels across Asia.

The world’s first truly global golf league, LIV Golf has gained international acclaim for its unique format, elite roster of world-class golfers, and high-energy tournaments.

After the premiere broadcast of LIV Golf Singapore in March, followed by the League’s Miami and Mexico City tournaments, the excitement continued last week in Asia with LIV Golf Korea presented by Coupang Play at the Jack Nicklaus Golf Club Korea in Incheon.

All remaining LIV Golf events this season will be carried live on AXN Asia, giving viewers across the continent access to all the action as LIV Golf takes centre stage with a new legion of fans. 

LIV Golf has launched on AXN Sports, a premium programming block dedicated to sports content across KC Global Media’s expansive network in countries including Malaysia, Singapore, Thailand, Philippines, Indonesia, Taiwan, Hong Kong, Macau, India, and more.

As the first live sports property to air under this initiative, LIV Golf, followed by TPBL, represents a significant milestone in the organisation’s strategy to bring more premium sports content to the region.  

George Chien, Co-Founder, CEO, and President of KC Global Media, said: “We are honoured to bring LIV Golf to sports fans in over 19 countries and 94 million homes across Asia through KC Global Media’s extensive network, starting with its debut on AXN Asia and extending to other platforms.

“This partnership aligns perfectly with the KC Global Media brand, which has always been known for premium, high-quality content. As one of the most talked-about leagues in global sport, LIV Golf is a premium property that fits seamlessly into our content strategy.

“At KC Global Media, we are constantly innovating and pushing the boundaries to bring our audiences the best possible content, and the launch of AXN Sports as a dedicated programming block for more live sports content marks a significant milestone for us.” 

Ron Wechsler, LIV Golf Senior Vice President, Broadcast Partnerships and Programming Strategy, said: “We’re thrilled to partner with KC Global Media to bring LIV Golf to their extensive network.

“As the largest regional broadcast partner in Asia, KC Global Media has a deep understanding of local audiences and a proven track record of delivering premium content to millions of homes across Asia.

“Working in partnership with KC Global Media enables us to instantly expand our reach and showcase many of golf’s biggest stars to 19 Asian countries covering over 94 million households.

“I would like to thank the KC Global Media team for sharing our vision for the future of golf and helping us redefine how the sport is experienced through their expertise in entertainment. This is LIV Golf’s biggest season yet, we’re confident that this partnership will engage and excite golf fans throughout Asia.”