Singapore: Asian Golf Industry Federation [AGIF] Chief Executive Officer Eric Lynge will be among the high-profile speakers at the 2015 HSBC Golf Business Forum.
Lynge joins an elite list of golf’s global innovators and golf industry leaders on the agenda at the Pudong Shangri La Hotel in downtown Shanghai from November 1-4.
Also confirmed as speakers are AGIF member executives Du Sha, Chairman of Pacific Links International, Mark Birchmore, Syngenta’s Head of Marketing Turf and Landscape, and Guy Kinnings, IMG’s Global Head of Golf.
Lynge said: “This is the first time that the HSBC Golf Business Forum has been held in the region so I’m pleased that the Asian Golf Industry Federation and many of its members will have a strong presence in Shanghai.”
Organisers also announced that PGA Tour Commissioner Tim Finchem, new European Tour Chief Executive Keith Pelley and Asian Tour CEO Mike Kerr will take part, ensuring that all of the key global Tours are represented.
Globally renowned developer Ben Cowan Dewar; Dr Aki Hintsa of Hintsa Performance AG and Xavier Asensi, Managing Director, Asia Pacific at FC Barcelona, will also be taking part in a schedule focusing on four key themes: leadership, knowledge, solutions and inspiration.
Continuing from the successful launch of last year’s inaugural Innovation Award, won by Tony Judge, founder of ‘ClubstoHire,’ a panel of industry experts will once again identify the latest leading product, service and/or individuals that demonstrated an innovative contribution to the industry of golf.
Entries to this year’s award are now open. For more details visit www.golfbusinesscommunity.com/Innovation-Award
The ‘World Golf’ report by Repucom will also be unveiled at this year’s conference with the landmark report set to define golf’s role as a major commercial catalyst for some of the world’s biggest brands.
Insights and data detailing current trends in the professional game are explored as well, and this report also takes a look into opportunities for the global golf industry as the sport prepares to join the Olympic programme in 2016.