Illinois, United States: As the official tractor of Major League Baseball, John Deere’s marketing assets across digital and linear media will highlight the work that goes into every season.
London, England: ICL and Syngenta have renewed their strategic partnership supporting turf professionals in the United Kingdom and Ireland and other European turf markets.
Singapore: The LIV Golf-backed International Series and the Indian Golf Premier League have unveiled a performance pathway that will propel India’s top performers onto the global stage.
St Andrews, Scotland: Accenture has become the Official Business and Technology Consulting Partner of The R&A as well as an Official Patron of some of golf’s most iconic championships.
Singapore: Centaur Asia Pacific and Rain Bird have expanded their golf irrigation partnership from Singapore into Malaysia and Brunei, extending a proven manufacturer–distributor model.
Kuala Lumpur, Malaysia: Kuala Lumpur Golf & Country Club has formalised a strategic partnership with Jebsen & Jessen Malaysia Sdn Bhd with the signing of a five-year Partners in Excellence Agreement.
Florida, United States: ION 54 has been appointed to deliver a marketing services programme for Golf Genius, a leading provider of digital software and solutions in golf.
Nottingham, England: The United Kingdom and Ireland branch of John Deere has announced that The Farming Community Network (FCN) will be its official charity partner for 2026.
Ho Chi Minh City, Vietnam: Vietnam has introduced the world’s first global golf tournament system dedicated exclusively to industrial parks.
Hue, Vietnam: 54 and the Club Management Association of Europe have signed an MoU to establish a partnership that will drive professional education across Vietnam’s golf industry.
Hue, Vietnam: A new chapter in international golf collaboration has begun with the signing of a Memorandum of Understanding between the Vietnam Golf Association and England Golf.
Bangkok, Thailand: Golf Caddies, the leading tech platform connecting golfers, clubs, and caddies, has announced partnerships with two top-tier Southeast Asian venues.