Phuket, Thailand: Laguna Golf Phuket, home to a PGA of GB&I-branded golf academy, has entered into a reciprocal club agreement with Viya which operates six golf clubs across the United Arab Emirates.
Arizona, United States: Troon and Stracka have announced a new Preferred Partnership that will provide Troon-affiliated facilities with preferred access to Stracka Golf’s complete suite of products.
London, England: Bernhard and Company has announced a new distribution partnership with Turf Products, expanding its North American distribution network.
Arizona, United States: Troon and Trident Marine Group have announced a strategic partnership aimed at enhancing service offerings and expanding market reach for both companies.
Southport, England: The Asian Tour, DP World Tour and PGA Tour have announced a partnership through until at least 2029, marking a new chapter for global golf.
Bangkok, Thailand: Global sports and entertainment group 54 has been appointed as strategic advisory partner for a new sports, education, wellness and residential development in Thailand.
Phnom Penh, Cambodia: The PGA of Great Britain & Ireland (PGA of GB&I) has announced a landmark partnership with Chhun On Golf Resort.
London, England: The Toro Company is expanding its partnership with the Golf Course Association Europe (GCAE), placing more emphasis on knowledge-sharing and practical support for golf facilities.
London, England: The Toro Company has extended its long-term partnership with the DP World Tour, remaining the Official Turfcare and Irrigation Supplier for the 2026 and 2027 seasons.
Singapore: Singapore Island Country Club (SICC) has formalised its partnership with Charles Schwab Singapore as title sponsor of the SICC – Charles Schwab Junior Invitational Golf Championship.
Illinois, United States: As the official tractor of Major League Baseball, John Deere’s marketing assets across digital and linear media will highlight the work that goes into every season.
London, England: ICL and Syngenta have renewed their strategic partnership supporting turf professionals in the United Kingdom and Ireland and other European turf markets.