ASIAN GOLF INDUSTRY FEDERATION

Category: Partnership

54 Strengthens Strategic VGA Alliance

54 Strengthens Strategic VGA Alliance

September 10, 2025

Hanoi, Vietnam: 54 and the Vietnam Golf Association have partnered to co-develop a national golf strategy and support next month’s inaugural Vietnam Golf Course Owners Summit.  

Toro’s Strategic Partnership with 54

Toro’s Strategic Partnership with 54

August 1, 2025

London, England: Global sports and entertainment agency 54 has signed a new partnership with leading turf landscape, and agriculture machinery company Toro.

LIV Golf Banks on HSBC Partnership

LIV Golf Banks on HSBC Partnership

July 11, 2025

London, England: LIV Golf and HSBC have announced an innovative partnership aimed at further growing the game of golf worldwide. 

PGA of America Elevates Travel Experience

PGA of America Elevates Travel Experience

July 3, 2025

Texas, United States: The PGA of America and American Airlines have unveiled a multi-year partnership establishing American as the Official Airline of the PGA of America and PGA HOPE. 

LIV Golf Links with MGM Resorts International

LIV Golf Links with MGM Resorts International

June 26, 2025

Las Vegas, United States: LIV Golf and MGM Resorts International have announced a collaboration which includes a one-of-a-kind stage for the League’s pre-season event next year.

Foley Company Joins GCSAA Programme

Foley Company Joins GCSAA Programme

May 12, 2025

Kansas, United States: Foley Company has affirmed its support of the GCSAA and its members through participation in the association’s Partner Recognition Programme.

Kweichow Moutai Toasts Asian Tour Link

Kweichow Moutai Toasts Asian Tour Link

May 10, 2025

Singapore: Leading Chinese luxury brand Kweichow Moutai has embarked on a wide-ranging partnership with the Asian Tour that will impact three of the region’s biggest golf events.

LIV Golf’s Live Broadcast Partnership

LIV Golf’s Live Broadcast Partnership

May 5, 2025

Singapore: KC Global Media’s live broadcast partnership with LIV Golf will bring this season’s tournaments to fans in more than 94 million homes on its network of channels across Asia.

Golf NSW Partners with 54

Golf NSW Partners with 54

May 1, 2025

Sydney, Australia: Golf NSW has partnered with global sports agency 54 to develop a business plan, elevate the organisation’s commercial potential and build a sharper international strategy.

PGA of GB&I Renews Banyan Partnership

PGA of GB&I Renews Banyan Partnership

March 27, 2025

Phuket, Thailand: Banyan Group, a leading independent, multi-branded hospitality group, has renewed its partnership with the Professional Golfers’ Association of Great Britain & Ireland.