London, England: Albatross, a golf marketing and technology agency that provides brand identity, web platforms, and CRM intelligence for golf clubs globally, has issued a report about golf club rebranding. 

The Rebrand Report, which is free to download from the company’s website, provides in-depth case studies of eight clubs, and details of 17 others, that have recently changed their corporate logos and brand identities. 

It focuses on the reasons the prompted the change, the process of coming up with a new identity, and how the changes were communicated to, and received by, their respective memberships.

The report includes details of branding changes made by a wide range of venues in 10 countries around the world, including Ryder Cup venues Gleneagles in Scotland and The Belfry in England, to Racine Country Club in the US, Hong Kong Golf Club, Lake Karrinyup Country Club in Australia and the St Andrews Links Trust in Scotland. 

The report is aimed at general managers, secretaries, chairs and committee members at clubs thinking about their crest, logo or name, whether that is a light refresh or something bigger. 

To find out more, and to download a free copy of the report, click here.

*Hong Kong Golf Club is a member of the Asian Golf Industry Federation.