Indianapolis, United States: LIV Golf Chief Executive Officer Scott O’Neil is framing the league’s next chapter around a simple message: ‘Complete, not compete’.

Speaking ahead of this week’s LIV Golf Indianapolis, the final event of the 2026 season, O’Neil said LIV Golf wants to move beyond the division that has marked professional golf in recent years and work more collaboratively across the global golf landscape.

He said: “It’s time to move forward. Let’s once again put the game first. I sense a real desire across the leadership of the game to come together and start building for the next 25 years. We believe this matters for fans and communities around the world.”

O’Neil emphasised that LIV Golf’s role is not to replace or restrict other Tours, but to add something distinctive to the sport’s eco-system. He suggested that players should have more flexibility to compete across platforms when they strengthen fields and help grow the game.

“Golf doesn’t need one Tour to win and everyone else to lose,” said O’Neil, adding that LIV Golf’s mission is to create ‘more markets, younger, next-gen global fans, more sponsors, more opportunities for players, more great golf – and, of course, a lot more fun’.

Looking ahead to 2027, O’Neil outlined several major changes for the League, including a more player-led model in which players own majority equity in their teams and regain a majority of their commercial rights. He said the shift will better align the League and its players around long-term value, describing the future team structure as ‘real businesses with real assets’.

He also pointed to a more commercially disciplined approach designed to make the League and its teams sustainable over the long term.

O’Neil said: “I hope we’re entering an era of greater collaboration and co-operation around the game with open pathways, player choice, multiple strong Tours, more investment, more markets and more opportunities for the best players in the world to play against each other more often. Player-owned, commercially disciplined, globally relevant, built to last.”

Global growth was another central theme, with O’Neil citing record-breaking attendance at LIV Golf Adelaide (over 150,000) and LIV Golf South Africa (over 100,000) and saying LIV Golf plans to continue leaning into international demand, national identity and team-based competition.

He said: “I believe we’re at a really special inflection point, and I think the opportunities in front of golf is nothing short of extraordinary. More people are playing golf around the world than ever before.

“There’s enormous demand for elite golf in international markets. The Ryder Cup has shown us the incredible power of teams, identity and belonging. The World Cup shows us what happens when world-class sport combines with national pride, and LIV Golf shows what happens when you bring those two worlds together.”

He also updated the League’s investor process, saying LIV Golf is ‘well on our way to a transaction’.