Frisco, Texas, United States: Golf industry professionals attending the 2026 PGA Buying Summit will experience Spring 2027 golf fashion from every angle – seeing apparel in motion on the runway, discovering emerging brands influencing golf’s evolving style culture and exploring nearly 200 golf apparel, accessory and lifestyle collections throughout exhibit ballrooms.

Designed for retailers preparing future assortments, the PGA Buying Summit at the Omni PGA Frisco Resort & Spa from July 26-29 offers an early preview of Spring 2027 collections from established market leaders and emerging brands.

Buyers can evaluate apparel in motion during the annual Fashion Show, connect directly with participating exhibitors, and discover the products, trends and merchandising strategies shaping the next season of golf retail before they reach the market.

“The PGA Buying Summit gives buyers the opportunity to evaluate Spring 2027 collections in ways they simply can’t anywhere else,” said Lisa Langas. “From seeing apparel in motion on the runway to discovering emerging brands and connecting directly with exhibitors, attendees gain the perspective they need to make more confident buying decisions for the season ahead.”

The annual PGA Buying Summit Fashion Show returns on July 28, from 6 pm to 6:30 pm in the Panther Creek Pavilion at the Omni PGA Frisco Resort & Spa. The Fashion Show Reception, sponsored by RepSpark, will take place from 5:30 pm to 7 pm surrounding the runway presentation.

Showcasing Spring 2027 golf apparel, accessories and emerging style trends, the runway presentation enables buyers and industry professionals to evaluate fit, movement, styling and presentation in ways that cannot be replicated on a rack, in a catalogue or through product photography alone. The live showcase provides valuable perspective on how collections perform in motion while offering an early view of the trends expected to influence golf retail in the season ahead.

The surrounding reception provides another opportunity to compare impressions from the day’s collections, discuss emerging trends and continue conversations that help inform buying decisions for the season ahead.  

Beyond the runway, attendees can continue product discovery across nearly 200 golf apparel, accessory and lifestyle exhibitors showcasing collections spanning two resort ballrooms on July 28-29.

The PGA Buying Summit is organised by PGA Golf Exhibitions (part of RX) and the PGA of America, an Executive Member of the Asian Golf Industry Federation.