Illinois, United States: John Deere and Major League Baseball (MLB) have announced a new marketing partnership. As the official tractor of MLB, Deere’s marketing assets across digital and linear media will highlight the work that goes into every season, from maintaining backyards to caring for ballfields across communities where the game is played.  

“For nearly two centuries, John Deere has stood alongside the hard-working, dedicated people who care for the land and who build our communities,” John Deere’s Head of Turf and Utility Equipment Jon Chase said.

“Now, through our partnership with Major League Baseball, we’re able to celebrate America’s favourite pastime, America’s favourite teams, America’s favourite players, and the people who show up every day to build and grow America,” added Chase.

Throughout the season, a 360-degree multimedia advertising programme will showcase the new partnership, including experientially on the ground at both the 2026 MLB at Field of Dreams game in Dyersville, Iowa, and MLB All-Star Week in Philadelphia, Pennsylvania.

Uzma Rawn Dowler, MLB CMO and Senior Vice President for Global Corporate Partnerships, said: “Baseball has always been deeply connected to America.

“As we celebrate America’s 250th anniversary, partnering with John Deere brings together two brands that are truly woven into the fabric of this country. Deere represents the individuals who shape our communities where baseball is played every day and we’re proud that we can celebrate the people who keep America moving forward.”

*John Deere is an Executive Member of the Asian Golf Industry Federation.