Jupiter, Florida, United States: The National Golf Foundation (NGF), the only trade association serving every sector of the golf business, has announced the addition of respected industry leaders Bill Golden and Reid Gorman to its senior leadership team.

The new hires strengthen the NGF’s ability to support the golf industry by expanding its research, strategic insight, and enhanced services, delivering greater value to the industry and its businesses.

Gorman joins NGF as Senior Vice President of Business Intelligence and Operations, overseeing the Foundation’s research, content, membership, and operations departments.

With more than 30 years in the golf industry – including over two decades in senior leadership at major companies such as Callaway Golf, a term as President of MacGregor Golf (one of the NGF’s six founding members in 1936), and roles with high-growth start-ups like SwingU and in strategic advisory – Gorman brings deep expertise in business strategy, data analytics, and AI transformation.

Golden joins NGF as Senior Vice President of Strategic Services, leading marketing services, agency, sales, and consulting. As the former CEO of Golf Tourism Solutions – previously Myrtle Beach Golf Holiday – and a past NGF Board member, Golden brings decades of experience in destination marketing, revenue strategy, and industry partnerships.

In his new role, he will focus on expanding NGF’s advisory and revenue-generating services, helping golf businesses convert insight into measurable growth.

“These hires represent a pivotal step forward for the National Golf Foundation,” said Greg Nathan, President and CEO of NGF. “Reid’s leadership will transform how we harness data, research, and AI to serve the industry, while Bill’s proven strategic and marketing expertise strengthens our ability to help businesses grow. Together, they significantly expand NGF’s capacity to deliver insight and innovation that helps our members and clients succeed.”

Celebrating its milestone 90th year in 2026, NGF remains the industry’s official information resource and trusted strategic partner that courses, organisations, and businesses turn to for the most accurate and timely data, insights, and market intelligence in the game and business of golf.

An NGF spokesperson said: “With research and consulting arms that continue to set the standard for excellence in industry analysis, the latest hires underscore a clear commitment to bringing even greater value to the golf community through new ideas, enriched content, innovation, and by increasing work efficiency and quality of service.”