Orlando, Florida, United States: The 2026 PGA Show Innovation District will be the epicentre for new product discovery and emerging golf inventions at the world’s largest annual gathering of the global golf industry, returning to the Orange County Convention Centre from January 20-23.

As new product sourcing remains the top reason golf industry professionals attend the PGA Show, the Innovation District brings together the Show’s most forward-facing product showcases in one centralised destination on the Show Floor.

Featuring the New Product Zone and Inventor’s Spotlight in a unified footprint, the Innovation District highlights game-enhancing innovations from established brands to independent inventors alike.

Products and inventions showcased within the Innovation District are reviewed by PGA of America Golf Professionals, industry leaders and expert panels, with multiple awards presented throughout Show Week recognising excellence in innovation, design and market potential.

A consistent attendee favourite, the New Product Zone attracts significant attention from industry leaders each year. In 2026, nearly 100 market-ready innovations spanning equipment, technology, accessories and golf lifestyle categories will be featured in the New Product Zone. Golf industry professionals can preview new products in this dedicated pavilion and then experience the full breadth of the exhibitor offerings by visiting the brand’s Show Floor exhibit.

Entries will be evaluated by a panel of PGA of America Golf Professionals and influential golf buyers, with three overall Best New Product Awards announced on January 22.

Produced in partnership with the United Inventors Association (UIA), the Inventor’s Spotlight pavilion showcases golf inventions and early-stage concepts not yet available on the market. The at-capacity exhibit area will feature approximately 50 independent inventors using the PGA Show as a launchpad for new ideas that could shape the future of the game.

In addition to the exhibits, the UIA delivers educational programming and complimentary one-on-one counselling sessions throughout Show Week, offering guidance on development, patenting, manufacturing and distribution.

UIA industry experts will present awards for Best Marketing, Best Innovation and Best in Show on January 23.

Organised in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, the PGA Show is the premier destination for the business of golf – a US$102 billion industry in the United States.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.