Frisco, Texas, United States: The PGA Show, golf’s longest-running and largest global business gathering, will return to Orlando, Florida from January 20-23, with record participation anticipated from across the golf industry.

The 2026 PGA Show is expanding once again to host more than 1,000 exhibiting companies and brands. The line-up includes the game’s most recognisable names, veteran manufacturers and emerging innovators across equipment, technology, apparel, accessories and golf lifestyle products.

Following last year’s largest PGA Show in 15 years, thousands of PGA of America Golf Professionals, VIP buyers, retailers, facility leaders and media from around the world are already making plans to attend. Advance registration is strong, mirroring the momentum of the global golf community as it builds on sustained participation growth and consumer enthusiasm.

“The strength of brand participation and the early enthusiasm from PGA of America Golf Professionals and buyers speak volumes about the health and vitality of the golf industry,” said PGA Golf Exhibitions Vice President Marc Simon.

“The PGA Show continues to be a powerful reflection of that energy. It’s where the game’s leading companies launch new innovations, retailers and professionals discover what’s next, and the entire community comes together to shape the business of golf in the year ahead,” added Simon.

More than 30,000 industry professionals are expected to attend the 73rd PGA Show, including over 7,000 PGA of America Golf Professionals, LPGA and international PGA Professionals, 1,000 VIP buyers and 900 media representatives.

At this year’s PGA Show, VIP buyers from more than 800 top retail and resort operations represented US$885 million in purchasing power and US$2.2 billion in annual retail sales.

The 2026 PGA Show will feature a refreshed brand identity, expanded programming and new partnerships designed to reflect the sport’s modern direction and connect the wider golf-lifestyle community.

The event’s evolution underscores its enduring role as the premier launchpad for innovations shaping the US$102 billion golf industry, while continuing to expand into high-growth sectors like golf fitness, racquet sports, travel and performance technology.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.