Frisco, Texas, United States: The 2025 PGA Buying Summit returned to the sprawling PGA Frisco campus, fostering three full days of deal-making, innovation, fashion and industry connections for nearly 1,000 golf industry professionals.

From July 28–30, influential PGA of America Golf Professionals, buyers and industry executives from 44 US States and 10 countries gathered at the Omni PGA Frisco Resort & Spa and Home of the PGA of America, making this year’s summit the biggest and most high-profile mid-season event yet for the US$102 billion golf industry.

With 186 leading golf and lifestyle brands showcasing innovations in sold-out ballrooms and more than US$300 million in retail purchasing power on-site, the Summit proved to be a critical moment for sourcing Spring 2026 lines and building momentum heading into the fall season.

The atmosphere was fuelled by cutting-edge education sessions, exclusive VIP buying appointments and nightly networking events that strengthened industry ties.

“The PGA Buying Summit is more than just a gathering; it’s a highly productive, mid-season working show featuring PGA of America Golf Professionals, industry experts and key buyers who share a deep passion for the game and bring over US$300 million in buying power,” said PGA of America President Don Rea Jr.

Rea, PGA Master Professional and Owner/Operator of Augusta Ranch Golf Club in Arizona, added: “This year’s Summit featured both well-established and emerging brands, helping attendees stay current on trends and educational opportunities, all at our very own PGA Frisco. The Home of the PGA of America and the Omni PGA Frisco Resort & Spa enhance the experience, providing an ideal backdrop for us to connect, celebrate and foster meaningful relationships.”

Marc Simon, Vice President of PGA Golf Exhibitions, said: “The PGA Buying Summit continues to be a powerful platform connecting influential golf buyers and professionals with leading brands.

“There was a tremendous sense of community and camaraderie throughout the week, highlighted by sold-out exhibits, top-tier education and stand-out networking events across the expanse of the spectacular PGA Frisco campus.”

The golf industry will gather next at the 2026 PGA Show in Orlando, Florida (January 20-23) and return to Frisco, Texas, for the 2026 PGA Buying Summit (July 27-29).

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.