Lawrence, Kansas, United States: Foley Company, a leader in turf equipment innovation and technology, has affirmed its support of the Golf Course Superintendents Association of America (GCSAA) and its members through participation in the association’s Partner Recognition Programme.

Foley will invest resources at the programme’s Silver Partner level.

GCSAA CEO Rhett Evans said: “We thank the Foley Company for engaging in our Partner Recognition Programme. They understand the essential role that GCSAA members play in golf’s success, and we appreciate their support.”

Foley Company is a long-time exhibitor at the GCSAA Conference and Trade Show. Foley has also been involved in the Interactive Facility Learning Tours during the conference.

For many years they also sponsored GCM magazine’s now-retired Most Valuable Technician Award.

Paul Rauker, President and CEO of Foley Company, said: “We’re proud to renew our partnership with GCSAA. This organisation has always been a cornerstone of the golf industry, and it’s important for us to support its members with the tools, training and technology they need to succeed.” 

GCSAA’s Partner Recognition Programme provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose from Platinum, Gold or Silver levels as a means to achieve marketing objectives.

Each level provides partners with unique communications and recognition options to position themselves in the marketplace.

Vehicles in the programme include the GCSAA Conference and Trade Show, GCM magazine, media communications, social media and GCSAA.org.

Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.

The programme offers industry partners strategic, diverse and on-going communication with members.

The association’s primary communications vehicles are the most read in the industry and are considered the cornerstone of marketing activities by the industry.

Additional programme features desired by companies in their marketing mix are maximising year-round visibility, securing proprietary options, and engaging in philanthropy in a strategic manner by supporting the GCSAA Foundation.

*Foley Company is a Full Business Member of the Asian Golf Industry Federation.