London, England: Game-changing golf coaching app ProShop is teaming-up with global sports agency 54 to bring the expertise of top creator coaches to the hands of golfers worldwide.

Through a tailored go-to-market strategy and dynamic promotions, the relationship is set to reshape how players learn, train and improve their games.

ProShop offers an innovative approach to online golf instruction as a one-stop shop for golfers eager to lower their scores. The app will provide a methodical and organised structure to receive and digest instructional content from the likes of Georgia Ball, Bryce Cope, Alex Riggs and Kerrod Gray, some of the most recognised online coaches.

54 has worked closely with ProShop’s creators to develop a launch strategy to position the app among the most popular sports downloads. It launched last month with a buzz of activity across creator, media and app store channels.

Challenging the trend of golf’s ‘quick fix’ culture, ProShop has been designed to help golfers improve, generate connections between players, and bring Pro coaches closer to their students with more structured programmes of learning.

It also features a leaderboard where players compete in a variety of different scoring categories. They can add personal touches to their profile with the ‘In the Bag’ equipment feature, and their improvement can be continually benchmarked by the performance trackers set out in the app.

Robbie Greenfield, ProShop’s Co-Founder, said the platform’s advice, coaching and benchmarking content will help build confidence and a sense of community among the users.

He said: “ProShop is set to change the way golfers learn and improve, bringing structured coaching to club golfers in an engaging and effective way.

“Partnering with 54 ensures that our vision reaches as many golfers as possible, supported by a world-class marketing strategy. With their expertise across sport and digital engagement, we’re confident that ProShop will become the ultimate coaching companion for golfers worldwide.”

Ed Edwards, CEO of 54, said: “At 54, we are always looking to align with brands that push the boundaries of innovation in sport and have a lasting impact on the industry. We also appreciate the popularity and reach of innovative content creators who build and engage with audiences in increasingly powerful ways.

“ProShop is an incredible tool and we are excited to collaborate with their team to bring this vision to life. Through our expertise in taking innovative products successfully to market, we’ll amplify ProShop’s reach, as it provides accessible, innovative solutions that elevate the game for future generations.”

*54 is a Full Business Member of the Asian Golf Industry Federation.