Arizona, United States: Troon International, the international division of Troon and the leader in providing golf and club-related leisure and hospitality services, has partnered with PR and marketing specialists Azalea to further its reputation across key markets outside the United States.

The new partnership will see Azalea activate media and marketing campaigns to cement Troon International’s position as the leading management advisory for golf destinations worldwide and showcase the exceptional level of quality that has become synonymous with the Troon brand across golf course management, club operations, agronomy services, hospitality and extraordinary experiences.

“We are thrilled to be partnering with Azalea at this exciting time for Troon International,” said DJ Flanders, Executive Vice President of Troon International, an Executive Member of the Asian Golf Industry Federation.

“Some of our worldwide venues have benefitted from Azalea’s expertise for a number of years and we look forward to building this partnership as we continue to expand and develop our best-in-class experiences,” added Flanders,

Andy Barwell, Partner and Director at Azalea, said: “We are delighted to partner with Troon International across their global markets. We have seen first-hand the positive impact Troon International brings to destinations worldwide and we look forward to supporting its continued drive for excellence.”

Troon provides management services to more than 925 locations in 45-plus US states and 35-plus countries, including operational responsibility for 575-plus courses. Troon also manages various amenities, such as racquet sports, aquatics, fitness, food and beverage, lodging, homeowners’ associations and more. 

Troon International’s flagship destinations include, in Asia, Vattanac Golf Resort, Cambodia, and the Els Club Desaru Coast, Malaysia; the PGA National Czech Republic and The Grove in Europe; and Al Zorah Golf Club and The Els Club Dubai in the United Arab Emirates.