Alexandria, Virginia, United States: The Club Management Association of America (CMAA) has announced that registration is now open for the 2025 World Conference and Club Business Expo, to be held from February 5-9 at the Tampa Convention Centre in Florida.

As the club industry’s premier annual event, CMAA’s World Conference brings together club management professionals from around the globe to connect, learn, and explore the business of club operations.

Attendees will experience a comprehensive range of educational sessions, networking opportunities, interactive forums, and gain insights into the latest industry innovations and services showcased at the Club Business Expo.

Attendees can choose from a full slate of educational options. Featured speakers include industry leaders:

Opening Business Session speaker: Chef Carla Hall

General Education Session speaker: NFL Athlete and Leader Brian Dawkins

CMAA Member & Chapter Awards Breakfast speaker: Colonel USAF (Ret.) DeDe Halfhill

General Education Session speaker: Strategist DeEtta Jones

General Education Session speaker: The Hero Effect author Kevin Brown

Closing Business Session speaker: Celebrity Drummer Mark Schulman

Attendees can select from more than 65 sessions across all 11 competencies essential for success in club management. Presented by industry and business experts, these sessions offer solutions to today’s challenges in club management.

With nearly 50 per cent of speakers being new this year, the World Conference ensures a line-up of fresh perspectives and forward-thinking educational content.

The Club Business Expo (February 7-8) offers a two-day window to explore the offerings of more than 250 companies highlighting cutting-edge trends and innovations in the industry.

Back by popular demand, CMAA will be showcasing the latest in exhibitor products and services in the New Product Showcase. New this year, CMAA will be launching the CMAA Apparel Mart powered by Tee Commerce and interactivity on the floor with a state-of-the-art portable padel court, as well as an AI racquet component.

Beyond education, networking is a key feature of the World Conference. Featured networking events include the Before Dark: CMAA Welcome Reception and the Under the Sea: CMAA Networking Event at the breathtaking Florida Aquarium.

This year’s World Conference bonus event will be the Super Bowl Event, bringing attendees together to watch the big game on Sunday, February 9.