ASIAN GOLF INDUSTRY FEDERATION

UNHCR Partners with LIV Golf

Jake Jones1 1
LIV Golf Senior Vice-President of Impact and Sustainability Jake Jones revealed the UNHCR tie-up during his presentation at the AGIF Conference.

Kuala Lumpur, Malaysia: Greg Norman has hailed LIV Golf’s historic partnership with UNHCR, the United Nations Refugee Agency.

The UNHCR this week announced its first-ever golf partnership in a three-year agreement with LIV Golf to deliver innovative sport-for-protection programmes for refugees and internally displaced people and their host communities.

Norman, LIV Golf CEO and Commissioner, said: “We’re proud to partner with the UN Refugee Agency to make a positive impact in the world through sport.

“LIV Golf’s ‘Potential Unleashed’ strategy is utilising the game of golf as a force for positive change, and we are honoured to be the first professional golf organisation to work hand-in-hand with UNHCR to help deliver its meaningful programming and initiatives.”
 
Sport for protection projects help foster social inclusion and cohesion, create safe spaces, and improve the well-being and health of refugees and host communities.

Speaking at this week’s Asian Golf Industry Federation Conference in Kuala Lumpur, Jake Jones, LIV Golf Senior Vice-President of Impact and Sustainability, highlighted the partnership.

He said activities from the partnership with LIV Golf will take place in community centres, schools, camps and sports clubs, making sport accessible to people of all ages, genders and abilities.

Through this partnership, LIV Golf has committed US$10 million to increase access to sport and education for up to one million forcibly displaced people in Africa, Asia, Europe and South America, as well as introduce golf and play-based activities focused on improving the quality of life for those who are most at risk.
 
“UNHCR believes strongly in the power of sport. We have seen first-hand that it can provide displaced children and youth with a sense of purpose and inspiration at a time of great personal upheaval,” said Khaled Khalifa, UNHCR’s Senior Advisor and Representative to the Gulf Cooperation Council countries.

Khalifa added: “Sports bridge communities and fosters team spirit, well-being, and community cohesion, especially for people who have been forced to flee their homes and their host communities.

“We are excited to announce the launch of this partnership with LIV Golf, which aims to make a significant positive impact on these communities. By creating opportunities, fostering friendships, and establishing career pathways, we hope to help improve their lives.”

Norman said: “Our players, our teams and our league are dedicated to making the game of golf more inclusive and leveraging our wonderful sport to uplift individuals and communities while expanding their educational outcomes.

“This is a significant step to broadening that reach and impact across the world.”

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