ASIAN GOLF INDUSTRY FEDERATION

Potential to be Unleashed at AGIF Conference

Potential Unleashed

Kuala Lumpur, Malaysia: Jake Jones, LIV Golf Senior Vice-President of Impact and Sustainability, will make a keynote presentation at next week’s Asian Golf Industry Federation (AGIF) Conference.

Jones has been the driving force behind LIV Golf’s social impact and sustainability strategy ‘Potential, Unleashed’.

Launched in June 2023, the initiative reflects LIV Golf’s commitment to enable and inspire a better tomorrow through the game of golf.

Potential, Unleashed includes a variety of programmes – LIV to Learn, LIV Green, Transform the Game, and the Way We LIV – that demonstrate a holistic and transformational strategy for social impact.

Chris Gray, President of the AGIF, said: “We’re delighted that Jake will be joining our impressive list of speakers in Kuala Lumpur next week.

“It will be fascinating to hear at first-hand from Jake the steps that LIV Golf has taken to create significant positive social and environmental change.”

Aligning with the richest LPGA Tour event in the region, the 2024 AGIF Conference will take place on October 23-24 at the Sime Darby Convention Centre, within the grounds of the Kuala Lumpur Golf & Country Club (KLGCC) in the Malaysian capital.

While the Conference will feature a high-profile line-up of speakers, on the adjacent West Course at the KLGCC, the US$3 million Maybank Championship – headlined by Nelly Korda, Lydia Ko, Ayaka Furue, Atthaya Thitikul and Rose Zhang – will be held from October 24-27.

Gray said: “Not only will the AGIF Conference provide outstanding networking opportunities for delegates, but also will offer the chance to watch the world’s finest female golfers in action on the course.

“We’re especially grateful to the Sime Darby Convention Centre and KLGCC for accommodating us. We look forward to welcoming a wide range of golf industry personnel from around the region for what promises to be a memorable week.”

Located less than 20 minutes from Kuala Lumpur city centre, the Sime Darby Convention Centre is surrounded by greenery and accessible from five major highways.

AT A GLANCE

Name: AGIF Conference
Date: October 23-24, 2024
Venue: Sime Darby Convention Centre, Kuala Lumpur, Malaysia
Organisers: Asian Golf Industry Federation

*To register as a delegate, please sign up here: www.agif.asia

*For further details about sponsorship opportunities, please email communications@agif.asia

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About AGIF

The Asian Golf Industry Federation (AGIF) is a non-profit organization dedicated to supporting all facets of the golf industry across Asia. Our members and partners involved in to advance sustainable practices and drive the industry’s growth. Join us in taking the next step towards a sustainable industry.

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