Frisco, Texas, United States: More than 100 emerging and top golf brands showcasing the latest trends in apparel, accessory and golf lifestyle products will fill the sold-out exhibit ballrooms of the mid-season PGA Buying & Education Summit.

The Omni PGA Frisco Resort and PGA Frisco, the new home of the PGA of America, will stage the event from July 31 to August 2.

Attention is now turning to equipment and technology activations at Demo Night and during the hands-on product education programmes at the PGA Coaching Centre.

PGA Professional and buyer registration, as well as housing information, will be announced soon and available at PGABuyingSummit.com.

The PGA Buying & Education Summit will bring together influential PGA Professionals and golf buyers to meet with a curated group of emerging and top golf brands, offering opportunities for sourcing products, learning new business strategies and networking with industry peers during fun, experiential events across the PGA Frisco campus, including the innovative golf, retail and entertainment experience at the Monument Realty PGA District.

The positive industry response to the event’s new timing and location resulted in a quick sell-out of the exhibit ballrooms at the Omni PGA Frisco Resort and the creation of a waitlist for additional interested companies.

PGA Shows is now working with equipment and technology companies to build activations at Demo Night and during hands-on product education programmes at the PGA Coaching Centre, located adjacent to the Resort at the Monument Realty PGA District.

The Summit will begin on July 31 with a full day for curated One2One Buying Appointments at the Omni PGA Frisco Resort and the PGA Education Conference at the new, state-of-the-art PGA Frisco Professional Development Centre inside the Home of the PGA of America.

The exhibit floor will be open on August 1-2, at the Omni PGA Frisco Resort. Golf equipment and technology demonstrations and education will take place simultaneously at the PGA Coaching Centre.

Organised tours of the new PGA Frisco campus are also being planned during event days. The new Home of the PGA of America officially opened in August 2022. The Omni PGA Frisco Resort and PGA District are opening to the public next month.

The PGA of America is an Executive Member of the Asian Golf Industry Federation.