Scottsdale, Arizona, United States: Troon and Troon-affiliated golf facilities worldwide are dedicating October to raising funds for breast cancer research and awareness.

Throughout the month, these facilities will display pink-checkered flags on their 18th greens and host various fund-raising events supporting PLAY for P.I.N.K. and other breast cancer charities.

The initiative includes golf clinics, putting challenges and special playing opportunities at participating Troon-affiliated facilities.

To facilitate donations, Troon has introduced a QR code and a dedicated donation page. This QR code will be prominently displayed at Troon-affiliated facilities globally, allowing members and guests to contribute directly to PLAY for P.I.N.K. through their preferred location.

PLAY for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) is a grass-roots organisation that supports a nationwide network of volunteers raising funds for breast cancer research through sporting and lifestyle events.

The organisation donates 100% of its proceeds to the Breast Cancer Research Foundation (BCRF), funding the world’s leading researchers.

Since its inception, PLAY for P.I.N.K. has raised over US$92 million for breast cancer research. In 2024, the organisation made a record-breaking US$6.25 million donation to BCRF, bringing its cumulative giving to more than US$85 million.

Troon’s commitment to supporting breast cancer research aligns with its broader community engagement efforts. By partnering with organisations like PLAY for P.I.N.K., Troon continues to leverage its global network to make a meaningful impact in the fight against breast cancer.

For more information on PLAY for P.I.N.K. and to find participating Troon-affiliated facilities, please visit https://www.playforpink.org/

*Troon is an Executive Member of the Asian Golf Industry Federation.