Kissimmee, Florida, United States: Despite high inflation and life returning back towards a semblance of normalcy post-Covid, golf equipment sales remained healthy for most of 2022.
Those are the headline findings from the Golf Datatech Retail Market Share Reports covering the United States sales through the month of November and total 2022 for Balls, Irons, and Woods.
In November 2022, every product category was down versus the same period in 2021, with total sales -11.0%, with wedges (-3.1%), balls (-3.3%) and gloves (-4.9%) the best performing categories.
On a year-to-date (YTD) dollar basis, sales of gloves (+6.5%), balls (+3.6%) and wedges (+3.1%) are all higher than in 2021, while woods are down most significantly (-8.5%).
On a positive note, while total equipment sales were down 2.7% versus 2021, sales remained 40.1% ahead of pre-pandemic levels and all categories were up between 25% (shoes) and 61% (bags).
On the latest equipment sales numbers, Golf Datatech co-founder John Krzynowek said: “While 2022 sales won’t eclipse the all-time highs set in 2021, total golf equipment heads into the last month of the year in much better place than most would have expected early in the year.
“Even in the face of high inflation and life returning back toward the semblance of normalcy post-Covid, golf equipment sales remained healthy for most of the year, although we’ve seen a definite softening in consumer demand as the 2022 golf season comes to a close.”
Golf Datatech’s latest Market Share Report is available at www.golfdatatech.com
