Insights into Golf Retail Industry

Picture by Association of Golf Merchandisers.

Rocklin, California, United States: The Association of Golf Merchandisers (AGM) has unveiled the findings of the 2023 AGM Membership Study, executed in partnership with Golf Datatech.

Amassing insights from more than 700 industry stakeholders, this research marks a significant milestone in understanding the evolving dynamics of the golf retail sector.

Golf Datatech, renowned for its rigorous market analysis and unbiased insights, played a crucial role in elevating the study’s credibility and depth.

By leveraging Golf Datatech’s comprehensive data collection and analytical prowess, the AGM Member Survey offers an unparalleled glimpse into the trends shaping the future of golf retailing.

Jennifer Morton, CEO of AGM, highlighted the synergy between AGM and Golf Datatech. She said: “Our collaboration with Golf Datatech has not only enriched our study with robust data but also instilled a greater level of confidence among our members and the wider golf industry.

“The 2023 Membership Study is a testament to our commitment to driving the golf retail industry forward, underpinned by actionable insights and strategic foresight.”

Key Findings of 2023 AGM Membership Study include:

  • Sales Growth: A healthy uptick in sales across the board, with significant gains in online retailing, reflecting the industry’s adaptability and resilience.
  • Brand Preferences: The study delineates clear preferences for certain brands and products, offering valuable guidance for retailers and manufacturers alike.
  • Salary Trends: Over half of the respondents reported salary increases, highlighting the industry’s economic vitality.
  • Social Media Influence: A surge in the use of Instagram and Facebook for customer engagement, underscoring the critical role of social media in contemporary marketing strategies.
  • Trade Shows and Brand Discovery: The vital role of trade shows in brand discovery and networking, emphasising the importance of physical marketplaces in the digital age.

The full report is available exclusively to AGM Merchandiser members, Sales Representatives, and Vendor Partners.

“This comprehensive study not only serves as a benchmark for current industry standards but also paves the way for innovative growth strategies and enhanced customer engagement techniques,” said a statement from AGM.

For more information on the AGM, please visit

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About AGIF

AGIF is a not for profit industry federation with members and partners involved in all facets of the golf industry throughout Asia to assist them to take the next step in development toward a sustainable industry.


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