Bernhard Academy’s New Director of Education

Craig Haldane has assumed the role as Director of Education at the Bernhard Academy.

Haverhill, Suffolk, England: Industry-leader in sports turf technologies, Bernhard and Company, has appointed a new Director of Education for the Bernhard Academy.

Craig Haldane, the company’s latest senior acquisition, will take up his new role with immediate effect, taking the lead in developing the Bernhard Academy.

Over the coming months, he’ll play an important role in developing the training programmes that will form key elements of the Academy.

“We’re thrilled to unveil Craig as Director of Education for the Bernhard Academy,” said Steven Nixon, Managing Director at Bernhard and Company, a Full Business Member of the Asian Golf Industry Federation.

“Craig has had an outstanding career as Golf Courses Manager at Gleneagles and at some of the best venues in the Middle East. He’s undoubtedly one of the most well-respected and knowledgeable members of the industry and brings with him a passion and drive to help others,” added Nixon.

Haldane said: “I’m delighted to be following my passion, which is developing both the industry and its people. My career has allowed me to understand the need for education to continue to move forward, and the Bernhard Academy has a wonderful opportunity to provide that.

“To be given the chance to lead that process and develop these educational programmes for the future is really exciting.”

Haldane starts his new position at Bernhard and Company with 26 years of experience in the golf and turf industries behind him. After spending many years in the Middle East, working in both Bahrain and Dubai, he took on the role of Golf Courses Manager at Gleneagles in 2018.

During his time there, he oversaw the playing of the Solheim Cup and more recently the Senior Open Championship.

The Bernhard Academy is located at the company’s factory in Haverhill, with further satellite training facilities at Moortown Golf Club and Royal Norwich.

Haldane and his team will be refining existing training modules in addition to creating entirely new programmes designed to help greenkeepers and turf professionals take their performance to the next level.

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