Ras Al Khaimah, United Arab Emirates: Al Hamra Golf Club has appointed sales, marketing and brand agency Seventy2 Golf as its global golf sales agency.

The partnership has been formed to increase Al Hamra Golf Club’s profile among the international golf travel and lifestyle travel trade following its hosting of back-to-back DP World Tour events last February.

Seventy2 Golf will utilise its global sales channels to deliver multiple services and opportunities for Al Hamra, such as improving and developing the club’s global travel relationships and travel sales, generating sales revenue via international golf and leisure travel companies, and crucially, opening new and international sales channels via the global golf travel trade.

“We are excited to be able to partner with Seventy2 Golf. We believe this will help us with increased awareness for our experiential opportunities and golf packages and help us create more sales opportunities from a wider array of incoming markets,” said Paul Booth, General Manager of Al Hamra Golf Club, a Facility Member of the Asian Golf Industry Federation.

“Al Hamra continues to provide an excellent golfing experience for the travelling golfer and we have a variety of good value golf packages to suit, so it was the logical step to partner with Seventy2 Golf,” added Booth.

Giles Greenwood, Managing Director of Seventy2 Golf, said: “Al Hamra Golf Club provides a wonderful golfing experience in a charming position just outside of Dubai. The golf course is extremely well maintained and receives excellent feedback from golfers from all its incoming markets.

“Alongside the quality of the course, Al Hamra has developed very strong hotel partners such as the Ritz Carlton and Waldorf Astoria, who can offer excellent play and stay packages. We are delighted to help them connect with the global travel trade and look forward to helping them through 2023 and beyond.”