Rome, Italy: Sporting Insights’ Sarah Goward will highlight the value of data in golf when she presents at the International Golf Travel Market (IGTM).
 
Kicking off an exciting 12 months for golf in Italy, IGTM is taking place in Rome this week. Attendees at the conference include golf resorts and destinations, booking providers, tourism authorities, hotels, and press.
 
Goward’s presentation, which takes place today in the Media Centre, will explain to golf industry delegates how data and the insights that derive from it can inform their go-to-market strategy.

Drawing on findings from Sporting Insights’ regular golf participation research as well as dedicated tourism research, Goward’s presentation will explore the value that members of the industry can achieve through combining Sporting Insights research with their own proprietary data.
 
Goward is an experienced member of the Sporting Insights team as well as a strong golfer.

Speaking before the trip, she said: “I’m looking forward to catching up with lots of familiar faces and also to introducing new businesses to Sporting Insights and the value of data in golf.

“We know that the cost of living challenges in Europe are going to impact on how people spend and that difficult decisions will be being made about holidays among other things, so it’s really important that golf businesses seek the insights they need to stand out in the coming years.”
 
A Full Business Member of the Asian Golf Industry Federation, Sporting Insights has regularly presented at IGTM under its former identity as Sports Marketing Surveys Inc.