ASIAN GOLF INDUSTRY FEDERATION

‘Asia, Here We Come,’ Trumpets LIV CEO Norman

Greg Norman, CEO and Commissioner of LIV Golf. Picture by Joe Scarnici/LIV Golf via Getty Images.

Bangkok, Thailand: The eyes of the golfing world are turning to Thailand as the ‘Land of Smiles’ gears up to host the richest tournament ever held on Asian soil: the US$25 million LIV Golf Invitational Bangkok.

Twelve Major champions and four former world number ones are among 48 golfers that will battle it out for individual and team glory as LIV Golf breaks new ground with Asia’s debut LIV Golf Invitational, taking place at Stonehill.

The sixth event of eight in LIV’s inaugural year, the LIV Golf Invitational Bangkok (October 7-9) will hold the distinction of becoming the first international tournament to be staged at the new Stonehill venue in the northern suburbs of Bangkok, situated in Pathum Thani Province.

LIV Golf CEO and Commissioner Greg Norman said: “Everyone at LIV Golf is enormously excited to bring our innovative format and elite competition to Thailand and the people of Asia, one of the most exciting and rapidly developing golf landscapes in the world.

“At LIV Golf, we’re committed to creating opportunities that grow the game and reach new audiences around the globe. Thailand is our first Asian stop as we continue our launch, and the LIV Golf Invitational Bangkok promises to be a truly incredible week for players and fans alike.

“I’ve been looking forward to saying this for a long time: Asia, here we come!”

A stellar field including Open champion Cameron Smith, big-hitting Bryson DeChambeau and multiple Major winners Dustin Johnson, Phil Mickelson and Brooks Koepka is confirmed for the tournament.

In addition, two-time Masters champion Bubba Watson will make on-air contributions to the broadcast coverage and serve as a non-playing captain at the course.

They will be joined by hometown heroes Sadom Kaewkanjana and Phachara Khongwatmai, plus a host of Ryder Cup and Major-winning stars including Henrik Stenson, Lee Westwood, Ian Poulter, Sergio Garcia, Louis Oosthuizen and Patrick Reed.

The revolutionary tournament format of LIV Golf aims to supercharge golf. Each event sees a 48-man field compete in 12 teams of four, with a shotgun start and on-course music and entertainment that creates an electric atmosphere.

After three rounds of golf, both an individual and team champion is crowned and a prize of US$25 million shared.

Thai Phachara has featured in all five of this year’s LIV Golf Invitationals, earning his spot through some top performances in the Asian Tour’s new marquee International Series events, which are supported by LIV Golf.

He said: “To be playing in an event of this scale at home in Thailand is something I could only have dreamed of growing up. The quality of the field is unlike any golf event that will ever have competed here, which makes this a huge moment for not only golf, but sport in Thailand and in Asia.

“These LIV events bring together the best golfers in the world, in a new format which works for both players and spectators. The atmosphere has been incredible in all the events I have played so far, and to be able to experience the same on home turf is something I’m really going to relish. It’ll be something very special for Thai golf and golf fans.”

Sadom, a two-time Asian Tour winner who has also teed it up in all this season’s LIV Golf events, said: “Playing in Thailand confirms that LIV Golf is a global league, bringing the best in the world to our country and growing the game across the region. LIV Golf is something different, something very exciting, and this week is further evidence that the series is connecting with new audiences all around the world.”

Indian Anirban Lahiri is delighted to be bringing the series to Asia. Lahiri, who signed on with LIV Golf in late August, finished runner-up on his Boston debut in a thrilling three-way play-off defeat to Johnson, which also featured Chilean star Joaquin Niemann.

He said: “From my experience so far, LIV Golf is something very special – I could hardly have got off to a better start. The LIV Golf Invitational Bangkok brings something special to Thailand and also the wider region. There are so many golf fans in the Asian region and they will all be able to enjoy some world-class golf featuring some of the best in the game. The players love the atmosphere at the tournaments, as well as the format, and the fans in Asia are in for a real treat.”

General admission price for a single-day grounds pass at the LIV Golf Invitational Bangkok is 800 baht with three-day passes on sale for 1,600 baht.

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