ASIAN GOLF INDUSTRY FEDERATION

Women’s Golf Day ‘Beginning to Realise its Potential’

Laura Davies (centre) and Elisa Gaudet (second right) attended a Women’s Golf Day event held in partnership with the Royal Bank of Canada in Toronto.

West Palm Beach, Florida, United States: The seventh annual Women’s Golf Day (WGD) teed-off with an Australian Women’s Golf Network event in Victoria and ended on the magical island of Moorea, in French Polynesia – one of the countries participating in WGD for the first time in 2022.

As in past years, the red and white of WGD was seen at venues around the world as well as across social media. According to WGD officials, the hashtag #womensgolfday reached 79.1 million unique users, generating 94 million impressions, and saw a 501% increase in engagement across social channels compared to last year.

The 2022 edition of the event included new WGD locations in every continent such as Italy’s Marco Simone Golf & Country Club, which will host the 2023 Ryder Cup, and The Fajara Club, the first course in Gambia to join the WGD community.

Argentina was also able to host events having been forced to delay in 2021, while Japan saw a significant increase in participating venues through the Accordia Group.

Elisa Gaudet, Founder of Women’s Golf Day, attended an event held in partnership with the Royal Bank of Canada (RBC), at Scarboro Golf & Country Club in Toronto.

The inaugural WGD RBC Toronto event included a panel discussion moderated by Lindsay Hamilton of SportsCentre. Panelists included Gaudet, Shannon Cole, VP RBC Brand Management, and Lorie Kane, Canadian Golf Hall of Fame member.

Guests weathered the rain to enjoy either a nine-hole game or a golf clinic, as well as a club fitting experience from Callaway Golf and networking opportunities with leading golf industry professionals and icon Dame Laura Davies.

Gaudet said: “It was an incredible opportunity for Women’s Golf Day to share the spotlight with the RBC Canadian Open. This was such a joyous occasion for everyone who took part.

“It was the perfect example of how golf can unite women, irrespective of their playing experience. This year I feel we have begun to realise our true potential, partnering with like-minded organisations who see the value of women’s golf and what we can accomplish collectively.”

The variety of host locations reflects the changing landscape of golf with retailers such as WGD partners PGA Tour Superstore and GolfTown giving women access to events alongside driving ranges, public and private courses. 

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