ASIAN GOLF INDUSTRY FEDERATION

Awards Success for Troon-Affiliated Courses

The team at Yas Links Abu Dhabi celebrate their successes at the 59Club Annual Service Excellence Awards.

Dubai, United Arab Emirates: Numerous international properties of Troon have captured some of the top prizes at the 59Club Annual Service ‘Excellence’ Awards in the United Kingdom, Middle East and Africa.

The big winner was Yas Links Abu Dhabi which gained four awards – Golf Agronomy Team of the Year, Golf Operations Team of the Year, Gold Flag Designation and the leading award of the night, the Ultimate Service Excellence Award.

Other Troon properties which were honoured included Saadiyat Beach Golf Club (Golf Retail Team of the Year), The Els Club, Dubai (Golf Membership Team of the Year) and Emaar’s Montgomerie Golf Club (Food and Beverage Team of the Year).

Also, Troon International’s The Grove property came away with the top prize for the Leading Individual Golf Sales Performance as well as The Greenkeeper and Golf Manager of the Year awards at the UK edition.

“What a fantastic achievement. We are thoroughly delighted by the extent of our properties’ success at this year’s 59Club awards,” said Mark Chapleski, Executive Vice-President of Troon International, an Executive Member of the Asian Golf Industry Federation.

“Particular credit must go to the team at Yas Links Abu Dhabi for securing so many of the top awards including the Golf Agronomy Team of the Year and the Ultimate Service Excellence Award – further highlighting our success and the turnaround of the once again world class facility since partnering in mid-2019.

“We recommend 59Club to our facilities, through preferred terms, to provide unbiased audits to quantify service standards. These successes from a third party is proof of the hard work that all of our Troon-managed properties put in globally day-in-day-out to ensure we offer the very best in golfing experiences.

“Troon standards remain a sought-after benchmark globally across agronomic practices and golf operations.”

The 59Club Awards celebrate the best in industry excellence – its gold, silver and bronze flag designations are awarded to venues that have delivered the most consistent golf experiences in that calendar year.

The 59club looks to single out properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout the year.

The winners in the 59club Service Excellence Awards are determined by scores collected from its impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with objective benchmarking criteria over a period of 12 months.

As such, Troon’s success in this year’s awards demonstrates its continued and growing presence within world golf in terms of overseeing some of the finest venues across the globe.

The highlight of the awards for Troon International was Yas Links Abu Dhabi which hosted the Abu Dhabi HSBC Championship this year for the first time in the tournament’s history.

Mark Bull, Director at 59club MEA, said: “It is always a pleasure to host the industry at our annual service excellence awards and recognise the hard work and commitment of all membership and operations teams in the region.

“Special thanks to our host venue, The Els Club, Dubai, and all of our partners and sponsors on the day. Congratulations to all nominees and winners on the night, the high levels of service and quality of facilities at all venues is fantastic and we are very proud of the part we play in supporting the industry in measuring and benchmarking to maintain these standards.”

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