Cardiff, Wales: EcoBunker Ltd, leading creator of synthetic bunker edging technology, is reinforcing its commitment to the North American market by creating a directly owned subsidiary to support customers across the continent.

Inventor and CEO Richard Allen was the first to install synthetic bunker walls on US soil and his company, EcoBunker Ltd, has been delivering successful projects across the continent consistently since 2014. 

After a short period trading under a different brand name through a distributor, Allen recognised that a better operating model was needed. EcoBunker Ltd has consequently removed its support for the alternative brand and withdrawn the privileges associated with its patented and solely owned patent pending construction methods.

The new approach will be to sell directly to market. This is being done through a new American company, EcoBunker USA LLC, which will be headed by Jay Morgan, (who until now has been running EcoBunker’s Canadian operation), and a commitment to hold stock of the EcoBunker product at several strategically selected locations across North America, ensuring that clients can be serviced as quickly as possible.

Another benefit is that trading will be in dollars, making the purchase of EcoBunker as simple as possible for clubs across the North American continent.

Allen said: “Obviously North America is the biggest golf market in the world, and figuring out how best to support that market has been an important question for us to answer throughout our history. 

“We have developed very successful relationships with distributors across the world, but we have learned over the years that America really needs a different approach and more commitment. 

“Setting up our own operation is a massive investment for us – the largest in the company’s history – but we have done some fantastic projects that provide a strong foundation and the potential for us to grow our business in America is huge.

“I know that when people think about a synthetic bunker edge, they think first about revetted pots on links courses, but when I first conceived the concept, I was thinking primarily about setting a firm, low edge for bunkers on parkland courses.

“With our own network of technical experts on hand, we are well placed to solve bunker edging problems for courses across North America.”

EcoBunker is a Full Business Member of the Asian Golf Industry Federation.