Birmingham, England: Bernhard and Company has strengthened its relationship with Saudi Arabia-based distributor, Delta Turf Care, which has been appointed as the official distributor for the United Arab Emirates, Oman and Bahrain.

New to the UAE, Delta Turf Care has been the company’s distributor in Saudi Arabia for more than a decade and has played a crucial role in the development of the Bernhard and Company brand and product presence in prestigious golf venues throughout the country.

This appointment comes as Bernhard and Company, an industry-leader in turf sharpening equipment and management solutions, looks to ensure it can service current customers more efficiently, while also helping to increase sales through improved contact with new prospects.

Delta Turf Care will be responsible for direct sales and customer relations in the Middle East and will demonstrate the knowledge and passion that Bernhard and Company possesses for its grinding philosophy.

“It’s crucial to us that we align ourselves with partners that reflect our core values of support and education. Delta Turf Care has been a fantastic partner to us in years past and we are proud to be expanding our relationship,” said Scott Purdy, Business Development Manager EMEA for Bernhard and Company, a Full Business Member of the Asian Golf Industry Federation.

“We look forward to growing our presence further in the Middle East and working with some of the area’s most prestigious venues to deliver first-class turf management solutions.”

David Murphy, Managing Director of Delta Turf Care, said: “We are delighted to be strengthening our partnership with Bernhard and Company to help them take their business to the next level in the Middle Eastern region.”

Bernhard and Company grinding machines are used by more than 65 of the world’s top 100 golf courses to ensure perfect, tournament-ready playing conditions year-round, while the company’s turf management solutions and educational support are utilised at major sporting events around the globe.