London, England: IMG Golf Course Services has appointed Agustin La Rocca as a Real Estate Consultant.
La Rocca will provide IMG’s portfolio of clubs and resorts with real estate support with a focus on strategic sales and marketing plans, creation of monitoring tools and overall real estate and resort business development.
In the last 15 years, La Rocca has held different senior management positions at some of Europe’s leading golf resorts and development companies including Polaris World, PGA Catalunya, Abama Resort, La Manga Club and Troia Resort.
“Our aim is to support our portfolio of clients across all areas of their business and having Agustin as part of the team will allow us to further strengthen that level of support, especially for those clients with real estate developments,” said Russell Hannah, Senior Director at IMG Golf Course Services, an Associate Business Member of the Asian Golf Industry Federation.
“He has many years of experience working at various high-end resorts and we are confident that our clients will benefit greatly from his support,” added Hannah.
La Rocca said: “Every customer is unique. Different locations, different products and different clients all with their own unique needs. Using our extensive experience, we work alongside clients to develop a bespoke real estate sales strategy.
“We are also uniquely positioned to support clients with creating their marketing campaigns and in the design and production of branded sales materials.”