TAT Reviving Sports Tourism Industry ‘From Within Thailand’

Bangkok, Thailand: The Tourism Authority of Thailand (TAT) will organise golf events targeted at the expatriate community in Thailand as part of efforts to restore confidence in domestic tourism under the banner of the ‘Stay Play Safe’ campaign.

Minister of Tourism and Sports Phipat Ratchakitprakarn said the motivation behind the campaign is to re-energise a sector that has been badly hit by the Covid-19 pandemic.

He said: “Over the past year, Thailand and the world has been confronted by a global pandemic that has prevented tourists from travelling and so has had a negative impact on the industry and the economy as a whole.

“With the pandemic easing, the government has started to look at ways of reviving the industry from within, targeting the domestic market.

“Through collaboration with the Tourism and Sports Ministry, the Public Health Ministry and other sectors, the ‘Stay Play Safe’ campaign has been devised to not only create awareness of the ‘Amazing Thailand Safety & Health Administration: SHA’ hygienic standard certification, but also to help boost confidence among travellers and in turn revive the sector.

“A large number of players within the industry have been certified as SHA proprietors.

“The Ministry has long recognised the importance of the expatriate community as a sector with high purchasing power and, with this in mind, the Department of Tourism, TAT, the Sports Authority of Thailand and the Designated Areas for Sustainable Tourism Administration (Public Organisation) or DASTA has come together to re-establish trust among the sector to help boost domestic tourism.”

TAT Deputy Governor for Marketing Communications Tanes Petsuwan paid tribute to the efforts of the Government, medical professionals and the public in suppressing the Covid-19 outbreak.

He said: “Because of successful collaboration between Government, medical sector and the public, we have been able to relax a number of protective measures over the past few weeks.

“Throughout the pandemic, TAT has continued to promote the sector among both the foreign and domestic tourist sectors, to ensure the Kingdom remains in the forefront of the minds of tourists. A number of events and activities have been staged throughout Thailand under the auspices of the TAT to convey the importance of Thai public health measures.”

Such events have included the Bangkok Green Lung tour, the Way of Life at Khung Bang Kachao festival which was staged last August to showcase the Thai traditional lifestyle near Bangkok in Phra Pradang District, Samut Prakarn; the Expat Fair 2020 (Expat Travel Deal 2020) at Quartier Gallery at The EmQuartier between in September; the Chiang Khan Travel to explore the charm of Leoi Province in October; and the Electric Boat Cruise Festival along the Damnoen Saduak Canal in Ratchaburi Province in November.

In its latest attempt to stimulate domestic tourism, TAT is to host the Minister Cup 2021 and the Amazing Thailand Expat Golf Tournament Series.

The Minister Cup is being staged today at Alpine Golf Club in Pathum Thani. Foreign ambassadors and representatives from chambers of commerce have been invited to participate in the tournament to strengthen relationships between the local business community and the Ministry of Tourism and Sports.

Participants will be updated on the current Covid-19 situation in Thailand and measures that have been implemented to cope with the pandemic. The event will also offer the opportunity to outline the Government’s plans and proposed golf and tourism related activities – under the SHA standard – targeted towards the expatriate community in Thailand. The event will be presided over by Minister of Tourism and Sports Phipat.

The Amazing Thailand Expat Golf Tournament Series will be held on June 4 at Siam Country Club’s Old Course in Chonburi. The event will be organised to promote domestic travel among the expatriate community.

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