Palm Beach Gardens, Florida, United States: A compelling schedule of live and on-demand industry presentations and valuable educational sessions will be available to golf industry professionals participating in this month’s virtual PGA Merchandise Show.

Industry professional registration is currently open at PGAShow.com.

Golf industry attendees will be able to experience the virtual event from the safety of their homes, facilities or workplaces. All programming presented live during PGA Show Week (January 26-29) will be made available on-demand beginning the next day, allowing attendees to view content and participate during times most convenient to their schedules.

The schedule of PGA Show live programming, and the 24/7 availability of on-demand programming, has been streamlined to make it conducive for sourcing merchandise in the on-line exhibitor showrooms and scheduling virtual meetings.

PGA Show Week begins with a Product Preview & Launch Day (Tuesday, January 26), when attendees will have access to an exciting day of product and trend discovery, as well as the ability to have early meetings with exhibitors, browse showrooms and view a limited schedule of educational sessions.

Early exhibitors planning product previews and launch events include Callaway Golf, Titleist, FootJoy, Cobra Puma Golf, Bridgestone Golf, E-Z-GO, BioWave Corporation, Focus Golf, Prestwick Golf Group, Range Servant America and TrackMan.

From January 27 through January 29, a streamlined schedule of industry presentations and educational sessions will allow participating professionals to make the most out of the virtual marketplace and daily programming. 

PGA Professionals will have numerous MSR education credit opportunities through daily event participation and additional credits for each educational session. While access to the virtual marketplace and industry presentations are free of charge, the full PGA Show Education Conference of more than 30 live and on-demand virtual sessions is available to PGA and LPGA Professionals for US$95, and all other industry professionals for US$125.

Attendees will have access to the virtual event detailed schedule in mid-January when they can begin to request exhibitor meetings and add sessions and events to build their personal PGA Show Week calendar.

The PGA Merchandise Show is the largest annual global summit for the business of golf. The Show is organised by Reed Exhibitions in partnership with the PGA of America, an Executive Member of the Asian Golf Industry Federation.