London, England: Two of the world’s leading golf software providers, Golf Genius Software and BRS Golf by GolfNow, have partnered to bring a complete competition management proposition to clubs in the United Kingdom and Ireland.

The solution is fully integrated into the new World Handicapping System (WHS) and syncs with BRS Golf’s tee sheet and members booking website and app.

The partnership brings together the core strengths of both companies – BRS Golf’s experience in online booking and management, trusted by 3,500 clubs worldwide, and Golf Genius’s experience in competition management, trusted by 9,000 customers globally, including the USGA.

Launching this month, the solution will deliver best-in-class product features, including live scoring through the new BRS Golf Scoring App. With the launch of this integration, BRS Golf’s product suite now offers online booking, membership management, payment solutions, membership finance and competition and handicapping. Both companies deliver unparalleled customer support, achieving NPS scores of 75-80%.

The integration will deliver a range of products offering clubs the right solution for their needs, with two of the products exclusive to BRS Golf customers. Club managers will have access to best-in-class product features in one connected solution and an approved, seamless integration to WHS across all golf unions in the UK and Ireland. 

BRS Golf’s booking technology will continue to support handicapping software from current third-party providers, as well as Golf Genius. 

“We’re delighted to be working with Golf Genius to offer golf clubs in the UK and Ireland an even more comprehensive, integrated suite of products that will enhance the member experience and help to grow the game of golf. Competition is a key part of the game we all love and the ability to effectively manage competitions, while allowing members to input scores and view results digitally, will not only greatly improve the enjoyment for golfers, it will also save time for clubs and their staff,” said Brian Smith, General Manager, BRS Golf.

Craig Higgs, Managing Director of Golf Genius International, a Full Business Member of the Asian Golf Industry Federation, said: “We are excited to partner with BRS Golf and bring to the golf club industry what they have been requesting for some time. 

“In our discussions and research, we have been asked if we can partner with existing providers to improve on what is currently available in the market. Now we can, and with BRS Golf’s proven leadership in tee sheet and membership management, we are able to offer a proven solution to the market. This is another exciting development coming on the heels of our WHS supply and the launch of our Club Member App.”