London, England: IMG Prestige has forged a partnership with Great Hotels of the World (GHOTW).
GHOTW, a European-based hotel representation brand, provides global hotel sales, marketing and innovative technology solutions for a portfolio of some 50 primarily independent hotels and resorts worldwide, catering to the leisure, corporate and meetings markets.
IMG Prestige consists of more than 200 golf courses in 36 countries.
The partnership with IMG Prestige is part of GHOTW’s strategy to provide hotel members with additional revenue streams, while increasing their visibility, in this case tapping into the golf market.
GHOTW boasts several golf hotels and resorts in its portfolio, including Onyria Quinta da Marinha Hotel in Cascais, Portugal, La Finca in Alicante, Spain, Luttrellstown Castle in Ireland and the Grand Hotel Kronenhof, in Switzerland.
IMG Prestige golf courses will benefit from preferential and exclusive membership opportunities within GHOTW and access to the brand’s international sales and marketing channels and expertise.
“Great Hotels of the World has an impressive portfolio of outstanding hotels and resorts, which fits perfectly with the standards of IMG Prestige. We are excited about the opportunities and benefits this new partnership will bring to our global network of golf clubs and resorts,” said Paul Burley, Senior Vice President, IMG Golf Course Services, an Associate Business Member of the Asian Golf Industry Federation.
Pedro Colaco, CEO, Great Hotels of the World, said: “In a challenging business environment, it is critical to partner and to innovate. This newly formed alliance enables our member hotels to tap into IMG’s impressive clientele and the company’s expertise in golf course management.
“Great Hotels of the World caters to largely independent upscale hotels. By providing them with ‘soft-brand’ services, world-class technology and the right demand networks in domestic and international markets, they can compete with larger brands, whilst retaining their identity and character.”