London, England: Golf Genius Software has acquired ProTeam Golf, LLC, a US-based company that is developing a ‘digital golf locker’ for golf coaches and their clients.

The new, collaborative platform will integrate information generated from a wide range of data sources, such as launch monitors, on-course stats trackers, and instructional videos, assisting coaches in their player development.

George Hansen, Founder and CEO of ProTeam Golf, has also joined Golf Genius as Director of Business Development. He will lead product management for coaching and have further responsibility for evaluating new business opportunities.

ProTeam Golf is a natural fit for Golf Genius’s roster of acquisitions, with the company at the centre of driving the digitalisation of golf and possessing existing relationships with more than 10,000 golf pros in the US alone.

“With 38 PGA professionals on our staff and a software development team with a decade of experience building great software for tournament management, WHS handicapping and golf shop operations, I think we’re uniquely positioned to help PGA professionals evolve their relationship with players from teaching to coaching,” said Mike Zisman, co-CEO of Golf Genius, a Full Business Member of the Asian Golf Industry Federation.

“Our strategy is to transform the traditional transaction-based approach to a persistent customer relationship model that is consulting-oriented and subscription-based. George’s deep market knowledge and wealth of relationships developed through his association with the AGA will clearly help us deliver on our strategy. We are delighted that he has joined our senior management team,” added Zisman.

Speaking about his new role, Hansen said: “I couldn’t be happier joining Golf Genius in order to develop our shared vision for technology-enabled player development.

“With proven capabilities in software development and a strong sales and support team, I am confident we will successfully bring to market a product that will greatly enhance a coach’s ability to help their player-clients achieve long term positive results in an economic, efficient and mutually enjoyable manner.”