Ponte Vedra Beach, Florida, United States: Marking the culmination of a long-term strategic planning process designed to best serve fans through traditional broadcast, Over-the-Top streaming (OTT) and emerging technologies, the PGA Tour has announced its new nine-year domestic media rights portfolio for 2022-2030.
“Following a comprehensive process of studying the market, talking to all interested parties and analysing our various options, we’re excited to announce that we have entered into new agreements with our existing partners ViacomCBS and Comcast/NBC Sports Group, while establishing a new long-term relationship with Disney and ESPN+,” said PGA Tour Commissioner Jay Monahan.
“We were extremely pleased with the interest we received from the market – both with incumbents and other media companies – and are excited that our current partners shared our vision for the future, and we are equally excited to be back in business with Disney and ESPN+. These new deals will be a major win for our fans, bringing an elevated commitment from all three partners to help us expand and innovate our content and its delivery.”
Financial details will not be disclosed, but Monahan added: “The nine-year deals will put us in a position to significantly increase player earnings, deliver more value to our tournaments and sponsors, and ultimately allow us to continue to grow our charitable footprint.
“Additionally, we are now able to reinvest in our sport in a way never before possible, including production, personnel and technology, and are well positioned to best serve and grow our fanbase in the years to come.”
As part of its strategic alliance with the LPGA, the PGA Tour also successfully negotiated rights agreements that will see the LPGA Tour continue as anchor programming on GOLF Channel, along with expanded exposure for LPGA Tour events on NBC and CBS each year, beyond the US Women’s Open, KPMG Women’s PGA Championship and AIG Women’s British Open, which are already on network.
Specifically, the Tour secured the long-term extension of the LPGA/GOLF Channel partnership (2022-2030) with ancillary programming, including a season preview, season review and Road to the CME Group Tour Championship. In addition, GOLF Channel will provide dedicated programming for the Symetra Tour each year, as well as enhanced marketing and promotional assets and expanded benefits for LPGA sponsors.
As part of the agreement, the LPGA maintains control of all of its media rights outside the United States and receives expanded digital content rights.
“This agreement is an important milestone in the strategic partnership between the LPGA and the PGA Tour and a great example of the collaboration happening among golf’s biggest stakeholders,” said LPGA Tour Commissioner Mike Whan.
He added: “Thanks to the enhanced agreement with GOLF Channel and increased network coverage on NBC and CBS, more viewers in the US and around the globe will experience the quality and diversity of the LPGA Tour. This gives us a domestic broadcast partner to help deliver another decade of unprecedented growth and provides a foundation that will springboard the women’s game into the future.”
Monahan said: “The LPGA is a very important industry partner, and we are proud that our strategic alliance has enabled these results. I’m so impressed with Mike Whan’s leadership and the world-class talent of the LPGA’s athletes, and it’s exciting to know that when fans want to watch professional golf at the highest level, they are going to see both Tours on the same platforms – with the same partners – for the foreseeable future.”