Alexandria, Virginia, United States: The Club Management Association of America (CMAA) has announced the opening of registration for its 2020 World Conference and Club Business Expo.

The event will take place in Grapevine, Texas, at the Gaylord Texan Resort & Convention Centre from February 8-12.

CMAA’s World Conference is the only event focused on the business of running a club and the largest gathering of club industry professionals, offering five days of professional development and education, networking opportunities, hospitality experiences and the latest innovations in the industry showcased in the two-day expo.

General Sessions will showcase leading business and brand professionals whose expertise easily translates to success in the club world including restauranteur and hospitality guru Danny Meyer; author, speaker, and 9/11 survivor Ari Schonbrun; fighter pilot, PGA Golf Professional, and founder of Folds of Honour Lieutenant Colonel Dan Rooney; and Vice Chairman, Global Wealth Management and Senior Client Advisor at Morgan Stanley, Carla Harris.

More than 80 concurrent sessions will be presented by industry experts, consultants, and practitioners including founding President and Chief Operating Officer of Ritz-Carlton Horst Schulze and Chief Executive Officer of H&R Block, Jeff Jones.

These sessions will address the complex challenges facing today’s club management professionals – the latest thinking on data intelligence; club governance; recruiting and hiring talent; technology trends; member engagement and retention; competing in today’s competitive marketplace; and more.

The two-day Club Business Expo is one of the hospitality industry’s fastest growing shows, showcasing the products and services offered by more than 250 companies. Nearly every product and service that a club management professional could purchase for his or her club is showcased in the Expo.

For more information or to register, visit www.cmaa.org/conference