Alexandria, Virginia, United States: Creative Golf Marketing, an award-winning agency that focuses on aligning marketing, recruitment, engagement and sales in order to drive the growth of their private club clients, has joined the Club Management Association of America (CMAA) Partnership Network as an Education Partner.
Creative Golf Marketing (CGM) has previously been involved as a corporate sponsor.
CMAA’s Partnership Network provides opportunities to companies looking for deeper engagement with CMAA and its members. Through the sharing of knowledge, resources, expertise and common goals for the future of the industry, these partnerships play a key role in fulfilling the CMAA’s mission.
Jeff Morgan, CMAA’s President and Chief Executive Officer, said: “In today’s competitive club marketplace, Creative Golf Marketing will bring expertise and insight in membership marketing, retention and recruitment to CMAA’s members and their clubs.”
AJ Redetzke, Vice President of CGM, said: “The opportunity we have to partner with the CMAA and participate in the educational growth of CMAA club professionals is very exciting.
“As the industry evolves, so does the CMAA and as the new Educational Partner we will continue to offer our expertise and best practices to help further the careers of each and every CMAA member.”
Steve Graves, CGM’s President, added: “We look forward to working with everyone at CMAA and offering our support to build and introduce the new Membership Marketing Summits and contributing to the curriculum of the BMI Club Management programme.
“The knowledge and proficiency we have gained over the past 30 years will only enhance our ability to share the newest ideas throughout the industry.”
Creative Golf Marketing will be involved in the development of a Membership Marketing Summit in 2020. Further, CGM will be adding their expertise to CMAA’s existing professional development programmes including the Business Management Institute Club Management in Atlanta.