Atlas Turf International Forges Notable Strategic Golf Alliance

Palm Beach Gardens, Florida, United States: Atlas Turf International has signed a strategic golf marketing relationship with the Nicklaus Companies.

To date, Atlas Turf and the Nicklaus Companies have collaborated on more than a dozen golf projects in 11 countries for grassing of some of the top golf courses in the world.

With the reputation as a trusted global source for turfgrass and extensive golf industry experience, Atlas Turf collaborates with clients to deliver complete grassing solutions from selection through grow-in.

Atlas Turf’s portfolio of products includes warm and cool season turfgrasses as well as native grasses. Projects include new construction, renovations, turf conversions, overseeding and interseeding.
According to John Holmes, President of Atlas Turf, his company’s knowledge of worldwide distribution channels, relationships with leading turf experts and alliances with the world’s premier golf associations all are key components of its identity since its founding in 2011.
“We are proud to have earned the trust and confidence of the Nicklaus team. Around the world, a Nicklaus project is synonymous with excellence in design and stringent construction standards,” said Holmes, who leads the international committee of the Golf Course Builders Association of America.

“Our goal is to match this level of design quality with the world’s most advanced and innovative turfgrasses, bringing even further value to Nicklaus Design clients,” he added.

John Reese, Chief Executive Officer of Nicklaus Companies, said the preferred partnership with Atlas Turf International is a natural extension of the two companies and their work together.
He said: “We have enjoyed a long, positive working relationship over the years and ultimately our clients stand to benefit.

“The selection of natural turf products Atlas offers Nicklaus Design clients provides them with a distinct advantage. Grasses must be able to perform at the highest levels and our partner is able to support and service projects around the world. Our work with John (Holmes) and the entire Atlas Turf team has been nothing short of exceptional, and we are looking forward to future collaborations.”
Atlas Turf is a Full Business Member of the Asian Golf Industry Federation.

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