Pure Dynasty Grows its Mediterranean Presence

Barcelona, Spain: Pure Seed and Atlas Turf International have named Semillas Fitó as the exclusive distributor of Pure Dynasty Seeded Paspalum in France, Morocco, Portugal, Spain and Tunisia.
Pure Dynasty is an advanced seeded paspalum blend developed by Pure-Seed Testing to deliver faster establishment, stronger turf density and better disease resistance and salt tolerance.
Introduced in 2014, Pure Dynasty has proven successful in more than a dozen countries including Spain where Son Gual Golf Resort converted fairways to Pure Dynasty by inter-seeding.
Next month, Pure Dynasty faces the challenge of the European Tour as the wall-to-wall turfgrass at Royal Greens Golf and Country Club hosting the Saudi International.
Semillas Fitó has an extensive background in turfgrass distribution. Based in Barcelona and founded in 1880, the company has offices and representation throughout the Mediterranean. Semillas Fitó’s experience in the turfgrass industry includes multiple paspalum projects.
“We are proud to add Semillas Fitó to the Pure Dynasty team,” said John Holmes, President of Atlas Turf International, which manages international sales and marketing of Pure Seed warm season turfgrasses. “With their turfgrass expertise and experience in the Mediterranean region, they are well-equipped to assist golf courses and sports fields with the introduction of Pure Dynasty,” added Holmes, whose company is a Full Business Member of the Asian Golf Industry Federation.
“Pure Dynasty is an excellent option to complement the Semillas Fitó catalogue,” said Josep Cirera, Turfgrass Director of Semillas Fitó SA. “We appreciate this opportunity that adds an awesome product to the turfgrass industry in the Mediterranean region.”

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