Lagardère Sports Marks 10-Year Bond with BMW

BMW Group Asia’s Brenda Pek with Patrick Feizal Joyce at the SMBC Singapore Open.

Singapore: Last week’s SMBC Singapore Open highlighted a landmark period of sponsorship for BMW – the German luxury vehicle, sports car, motorcycle, and engine manufacturing company.
It marked the 10th successive occasion they had been the Official Luxury Motor Vehicle of the event at Sentosa Golf Club.
To commemorate the occasion, Patrick Feizal Joyce, Senior Vice President, Golf – Asia, Lagardère Sports, the event’s promoter, presented a plaque to Brenda Pek, BMW Group.
“It has been extremely rewarding for us to look after the interests of BMW at the Singapore Open, particularly over a sustained and successful length of time. We are truly grateful for their support,” said Joyce.
“BMW has been a proud supporter of professional and amateur golf for more than 30 years. In Singapore, our journey began more than 10 years ago with Singapore’s national Open, and the partnership has prospered ever since,” said Paul de Courtois, Managing Director, BMW Group Asia.
“BMW continues to be a strong partner for the sport globally and we hope to continue this long-standing partnership with the SMBC Singapore Open in order to provide golfers a magnificent experience that links to the BMW brand.”
For the US$1 million event BMW provided a fleet of luxury vehicles for the players and event VIPs.
BMW also had an exclusive Hospitality Suite to entertain their VIPs – some of whom played in the Pro Am and were invited to a number of the exclusive social events.
Spain’s Sergio Garcia, the winner, Japan’s Ryo Ishikawa, South African Louis Oosthuizen and Pat Perez from the United States were among the star players competing at Sentosa, a Golf Course Facility Member of the Asian Golf Industry Federation (AGIF).
Lagardère Sports is a Full Business Member of the AGIF.

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