Singapore: Golfing enthusiasts in the island nation of Singapore are in for a big treat in 2018.
Highlighting the latest deals in golf travel, the first SPH Golf Travel Fair will open its doors at Marina Square Shopping Mall from April 6-8.
A total of three Country Pavilions that showcase the attractions of each participating destination, and 12 pods belonging to golf-affiliated hotels, golf courses, resorts and country clubs, will be at hand to exhibit and promote their properties.
Organised by SPH Pacom Pte Ltd, a subsidiary of Singapore Press Holdings Ltd, and supported by UOB Travel Planners Pte Ltd as official travel partner, they are set to provide golf and travel packages that optimise the diverse range of exhibitors across the region and market this fair to golfers here.
“This is the first time a fair of such scale has been put together here in Singapore,” said Karen Chan, Managing Director of SPH Pacom Pte Ltd, whose print periodical, Golf Vacations, is Asia’s oldest golf title and is celebrating its 30th continuous year in publishing.
Singapore has a golfing population of approximately 36,000 members, according to statistics from the Singapore Golf Association (SGA) and is one of the most sought-after group of travellers in this space.
Add in non-SGA registered players and the number of golfers in Singapore is believed to be close to 100,000, a majority of whom are avid travellers who are constantly seeking new places to tee-up and play.
“The exhibitors we are looking for must put a premium to quality, experience and value. Through our years of publishing Golf Vacations, we have seen countless golf courses, resorts and hotels, spas and destinations across the region and around the world. We are certain that we are able to curate the best of them for the benefit of all who visit the SPH Golf Travel Fair,” said Chan.
With the strength of its media outreach, consisting of daily and tabloid newspapers, The Straits Times, Business Times, The New Paper, and coupled with periodicals Golf Vacations and Golf/Women as well as online assets such as SPHGolf.com, they are able to reach over 3.3 million potential consumers throughout the marketing period of the fair.
The SPH Golf Travel Fair 2018 will be open to the public and admission is free throughout all three days.
SPH Pacom is an Associate Business Member of the Asian Golf Industry Federation.