London, England: Lagardère Sports has announced that it is looking to grow its presence within European golf.
Already with close links to the European Tour as the promoter of the Nordea Masters in Sweden and the exclusive commercial partner to the BMW International in Germany, the agency plans to further expand its assets in both tournament and player management.
Given the strong positioning that Lagardère Sports has in golf in the United States, Asia and Australia, the announcement marks a natural step to actively pursue a stronger foothold in Europe.
Lagardère Sports currently represent over 40 players on the PGA Tour including Phil Mickleson, Jon Rahm, Brandt Snedeker and Jordan Spieth.
Led by Jamie Salmon, Head of European Golf, the team will see Jamie Evans join as Director – European Golf. Evans comes with nine years of experience in golf player management and almost 20 years in the commercial side of sport.
At the fore for Salmon and Evans will be the launch of a player management offering, an increased involvement in events and a continuation of commercial sales and brand consulting.