Singapore: Award-winning Sentosa Golf Club has once more lived up to its reputation for providing a tasty feast for golfers, golf fans … and industry members.
While the acclaimed Serapong Course was acting as the venue for the star-studded SMBC Singapore Open, the Asian Golf Industry Federation (AGIF) Golf Course Facility Member also played host to the latest course to be offered under the Business Management Institute (BMI) Asia Pacific education programme.
The BMI Food & Beverage Course was presented by the AGIF and the Club Managers Association of America (CMAA). As the official partner, the certification programme powered by CMAA was executed by the AGIF.
On the golf course, Major champions Ernie Els and Adam Scott and European Ryder Cup stalwart Sergio Garcia treated the large galleries to some spectacular golf, although they were ultimately upstaged by Thai veteran Prayad Marksaeng.
Meanwhile, in a temporary classroom set up in the clubhouse, Dr Larry Ross and Dr Jack Ninemeier were inspiring BMI course attendees with a series of high-quality presentations.
Dr Ross, PHD, Florida Southern College, is a long-term member of the CMAA while Ninemeier is a retired professor in The School of Hospitality Business at Michigan State University who serves on the Master Club Manager (MCM) Academic Council of the CMAA.
Eric Lynge, the AGIF’s Chief Executive Officer, said: “This was the fourth five-day module that we have rolled out with the CMAA in little more than 12 months, aimed at building competency in the club management industry.
“Our attendees from China, Malaysia and Singapore were extremely fortunate to have such prominent presenters of the calibre of Dr Ross and Dr Ninemeier and also a venue of the quality of Sentosa Golf Club.
“With the SMBC Singapore Open taking place over the same time period, it was a memorable week at Sentosa.”
Lynge said the AGIF’s first three BMI courses in 2016 – in Singapore, Thailand and Malaysia – underscored the need for this type of education and Certified Club Manager (CCM) certification in Asia.
Last year, the CMAA appointed the AGIF to execute the BMI education programme for the Asia Pacific region in partnership with existing CMAA partners in China, Hong Kong, Macau and New Zealand.
Lynge said: “Such a link was long overdue and has been welcomed not only by established club managers around Asia but also those who harbour ambitions of carving themselves a career in club management.”
The BMI is a professional development programme developed and launched by the CMAA in the early 1980s. Noting managers at all phases of their careers need instruction, education or inspiration, the concept of the ‘lifetime professional development programme’ was born.
The vision was realised as a multi campus-based programme that provides tangible career benchmarks by which managers can track their progress and strive for various levels of competency, including a respected certification.
The curriculum is based on 10 competency areas covering every aspect of a club manager’s job.
In the CMAA 2015 Compensation and Benefits Report, it was reported that the head of club’s compensation with CCM designation was 31% higher than a head of club’s compensation without CCM designation.
The BMI programmes are completely endorsed and empowered by CMAA and is equivalent to what one can receive in the United States.