Scottsdale, Arizona, United States: Troon has announced the launching of a new division – True Club Solutions – specialising in advisory services for the club and hospitality industries.
“We formed this new division to have a greater reach into the golf and club industries, and outside of our normal activities at Troon,” said Dana Garmany, Chairman and CEO, Troon, an Executive Member of the Asian Golf Industry Federation.
“In Rich Carter we have the ideal leader with his entrepreneurial spirit and over 20 years of service and club operations experience.”
Carter, Division President, True Club Solutions, said: “I welcome the opportunity to build the True Club Solutions team and help shape the future of this new division. Our team of professionals will strategically guide clubs and golf/resort destinations through today’s competitive landscape offering advisory services in a variety of disciplines, including operations, sales and marketing, agronomy and more.”
True Club Solutions can draw from decades of experience in the day-to-day management of more than 270 golf and hospitality facilities around the globe. True Club Solutions is led by Carter and supported by nearly 12,000 corporate and field associates who excel in their respective fields of expertise.
The advisory services offered by True Club Solutions include, but are not limited to, the following disciplines:Customer Service

• • Sales and Marketing
  • Private Club Sales and Marketing
  • Golf Course Agronomy
  • Retail Operations
  • Food and Beverage Operations
  • Facility Design and Development
  • Golf Course Redevelopment
  • Finance and Accounting
  • Information Technology
  • Compliance and Risk Management
  • Caddie Services
  • Procurement

True Club Solutions is headquartered in Scottsdale, Arizona, but will draw on the expertise of associates located across the globe to help develop real-world solutions for clients.