Golf Business Forum Gaining Media Traction

1_Golf Business Forum Landscape CMYKPonte Vedra Beach, Florida, United States: The Golf Channel and Global Golf Post have been confirmed as official media partners for this year’s HSBC Golf Business Forum.
The 13th edition of the event, for which the Asian Golf Industry Federation is an Allied Partner, will take place at the Marriott Sawgrass Resort and Spa from November 28 to December 1.
Organisers said the inclusion of two prominent golf industry media outlets in the line-up underlines the Forum’s positioning ‘as the industry’s premier meeting place for the game’s most influential voices, leaders, decision-makers and global innovators’.
American TV broadcaster Golf Channel will play host to several key agenda items with Mike McCarley, President, Golf for NBC Sports Group, and Will McIntosh, Senior Vice President, Business & Strategy, taking part in panel sessions.
Meanwhile, Rich Lerner, host of Golf Central, will be on hand during the two-day event to moderate and drive meaningful conversation. Additionally, Morning Drive’s Cara Robinson and Fairways of Life’s Matt Adams will moderate panels.
The network will also cover the Forum across its news platforms, including Morning Drive, Golf Central and Golf Channel Digital, as well as  Fairways of Life with Matt Adams being produced on-site.
Global Golf Post, a digital weekly golf news publication, will support the Forum both pre-event, in its weekly publication, and at the conference with Founder and Publisher Jim Nugent joining the ‘Technology and Innovation’ discussion panel.
Joining them as official media partners are Golfing World, CNN Living Golf, Golf Course Architecture and Golf INC.
Giles Morgan, HSBC’s Global Head of Sponsorship and Events, said: “We’re delighted to have such influential media partners on board to help us showcase our first event in America to the world. The strength of support from some of the most important media organisations from all corners of our industry underlines the event as golf’s premier meeting place and combined with the fascinating line-up of speakers, we’re excited to get going at Sawgrass in three weeks’ time”
The announcement of media partners adds to the existing list of partners with Arnold Palmer Design the latest brand to confirm their participation along with Asian Golf Industry Federation members Colt McKenzie McNair, John Deere, Syngenta and Troon Golf. Other partners include Capillary Concrete, Golf Pay, KPMG, Nicklaus Design, Pacesetter, SMG Insight, Thomas Lyte, Volvik and Visit Scotland.

Tim Finchem
Tim Finchem

Endorsing partners the European Tour, LPGA, PGA of America, PGA Tour, R&A, and the USGA, are also engaged with their CEOs enriching the keynote speakers and panel sessions. The PGA Tour’s Tim Finchem and the LPGA’s Mike Whan are committed to take part.
The Allied Partnerships category, established in 2016 to capitalise on the first Forum in America, showcases the golf construction industry with the ASGCA, CMAA, GCSAA, GCBAA and the NGCOA members all receiving incentives to attend.
Attendees of the two-day event will learn from keynote speakers; take part in thought leadership and networking sessions; and play the famous TPC Sawgrass Stadium Course.

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