Ryder Cup Venue Return for Deere

Deere & Company Chairman and CEO Samuel Allen (second left) is pictured at The Belfry with (left to right) Brian D’Arcy of John Deere Limited, The Belfry’s Angus Macleod and Jamie Brooks, dealer Matt Gilks of Farol Hinckley, Nick Ashman of John Deere Limited and a selection of the new John Deere mowers.
Deere & Company Chairman and CEO Samuel Allen (second left) is pictured at The Belfry with (left to right) Brian D’Arcy of John Deere Limited, The Belfry’s Angus Macleod and Jamie Brooks, dealer Matt Gilks of Farol Hinckley, Nick Ashman of John Deere Limited and a selection of the new John Deere mowers.

Birmingham, England: The Belfry Hotel & Resort has the proud distinction of having hosted the Ryder Cup on more occasions than any other venue.
The 550-acre site is a mecca for professional and amateur players who come to play on one or more of its three courses – the Brabazon, Derby and PGA National, all of which have witnessed dramatic moments.
So what is the secret recipe? How about fine staff, a top quality course manager and industry leading golf course maintenance equipment backed by a first class dealer? The Belfry has all that and more.
Angus Macleod, the club’s Director of Golf Courses and Estates, arrived from De Vere Belton Woods in 2012, and with Courses Head Greenkeeper Jamie Brooks oversees a summer team of over 50 greenkeeping staff.
He is also behind the recent purchase of a new fleet of grass cutting and ancillary equipment from local John Deere dealer Farol Ltd at Hinckley, Leicestershire – a return to the brand after Deere was official supplier to the 2002 Ryder Cup matches.
The new John Deere machines include five 260SL walk-behind greens mowers, two 2500E hybrid electric greens triple mowers, a 7200A Precision Cut tees and surrounds mower, a 9009A rotary rough mower and a 2030A Pro Gator utility vehicle equipped with an HD200 low-profile amenity turf sprayer.
“When I arrived we were experiencing the usual problems associated with an ageing machinery fleet, particularly the increasingly high cost of parts,” said Macleod. “The owners, KSL, gave me a budget and we agreed on a phased replacement deal over several years, starting with the mowers.
“The process began with demonstrations by the leading manufacturers and a chance for all the staff to try the machines and give me their feedback. It was an important decision and a huge investment, so making sure the staff are happy with the equipment they use is my number one priority. Whatever decision we make, it is as a team.
“There will always be issues of one kind or another with machinery, so a priority is always how are they rectified, and what do the supplying dealer and manufacturer do about it? Dealer service, parts back-up and warranty support are as important as reliability – it’s certainly not just about the price.
“Then we look at the technology, with an emphasis on cutting quality. I have to be comfortable with the quality of cut and course presentation overall.
“Also, with three courses to manage at The Belfry the cutting regime is intensive and demanding, and all the machines get worked very hard. We needed confirmation that the chosen equipment would manage to cope and maintain the quality course experience for our visitors.”
For the selection process, Macleod, Brooks and the greenkeeping staff looked specifically at new rough and semi-rough mowers, ride-on and walk-behind greens mowers and utility vehicles, with John Deere’s new 9009A rough mower demonstrated by Farol’s Golf Sales Manager, Matt Gilks, in particular making a big impression on the team.
“The new 9009A is an absolutely superb bit of kit, and the boys love it,” said Macleod. “It has great climbing ability, it can follow the course’s turf contours better than previous machines and goes places we couldn’t go before. I like the rear roller on the cutting units and the consistency of cut.
“The cut quality and offset wheels on the 2500E hybrid greens mower are also a very good feature. Used alongside our existing TE electric Gators, particularly to maintain the areas around the hotel, means early starts are no problem as the machines are so quiet.
“In addition, the TechControl system on the new A Model mowers means we can set up these machines and keep them operating consistently across all three courses, so cut quality isn’t compromised.
“In recent years I believe John Deere has raised the bar with its grass cutting equipment. It was this overall combination of technology, plus the extensive choice of Gator utility vehicles and tractors available from the company, that really sealed the deal.”
Both Macleod and Brooks also agree on the importance of establishing a good working relationship with the local dealer. “We’ve been really impressed with the support Farol has given us so far, including very comprehensive operator training. This was another one of the main reasons that we leant towards John Deere in the final reckoning,” said Macleod.
“We are aiming to bring back more tournaments to The Belfry in 2017 and beyond, and the machinery we use is very important for achieving this and maintaining the courses at the high standards expected of us. I think we’ve got the right kit for the job, and a lot of value from the overall deal.”
John Deere is an Executive Member of the Asian Golf Industry Federation.

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