Bangkok, Thailand: Industry stalwarts Bruce Williams and Tony Taylor will be among the presenters at next month’s Business Management Institute [BMI] Course.
To be staged at Bangkok’s Thana City Golf and Sports Club from September 6-10, the course is presented by the Asian Golf Industry Federation [AGIF] and the Club Managers Association of America [CMAA].
It is the second course to be offered under the BMI Asia Pacific education programme.
As the official partner, the certification programme powered by CMAA is being executed by the AGIF.
Williams and Taylor will deliver presentations on specific disciplines within the BMI Golf Management Module.
The modules to be covered by Williams and Taylor in Bangkok are: the History of Golf; Tournament Operations and Golf Car Management; Key Retail Terms and Practices; Role of the Superintendent and Mechanic; Turf Maintenance; Golf Course Design, Renovation and Bunkers; The Rules of Golf; Golf Instruction; USGA Handicapping System; Preparing for a Major Tournament and Environmental Sustainability.
Eric Lynge, the AGIF’s Chief Executive Officer, said: “We are delighted to have presenters of the quality of Bruce and Tony.
“Their experience and knowledge of the golf industry in Asia and the United States is unsurpassed, which makes them ideally suited to delivering this module.
“As Golf Management is the core discipline of the AGIF, the CMAA approved that we could source presenters from our membership and Bruce and Tony are ideal facilitators. We are looking to bring in other AGIF members for specific topics as well closer to the event.
“Our first BMI course in Singapore in April proved an overwhelming success and underlined the need for this type of education and Certified Club Manager (CCM) certification in Asia.
“Such a link was long overdue and has been welcomed not only by established club managers around Asia but also those who harbour ambitions of carving themselves a career in club management.”
A Past President of the Golf Course Superintendents Association of America (GCSAA), Williams has coached, mentored and trained more than 150 men and women who have become superintendents, industry professionals and professors, as well as teaching workshops and seminars throughout North America and abroad.
He has conducted more than 150 presentations for the GCSAA, CMAA, Professional Golfers’ Association, United States Golf Association, National Golf Foundation and various educational institutions.
Taylor founded Quality Golf in Thailand more than 20 years ago as a maintenance consulting company after a successful golf industry career in the United States.
Over the past two decades, Taylor has forged strong partnerships with some of the region’s most prestigious golf courses, providing significant guidance to them based upon proven principles and applications.
Last year, the CMAA appointed the AGIF to execute the BMI education programme for the Asia Pacific region in partnership with existing CMAA partners in China, Hong Kong, Macau and New Zealand.
The BMI is a professional development programme developed and launched by the CMAA in the early 1980s. Noting managers at all phases of their careers need instruction, education or inspiration, the concept of the ‘lifetime professional development programme’ was born.
The vision was realised as a multi campus-based programme that provides tangible career benchmarks by which managers can track their progress and strive for various levels of competency, including a respected certification.
The curriculum is based on 10 competency areas covering every aspect of a club manager’s job.
In the CMAA 2015 Compensation and Benefits Report, it was reported that the head of club’s compensation with CCM designation was 31% higher than a head of club’s compensation without CCM designation.
The BMI programmes are completely endorsed and empowered by CMAA and is equivalent to what one can receive in the United States.
BMI course-takers need not be members of the CMAA or the AGIF. The cost for the Bangkok course is US$1,400 for delegates who are members of the AGIF and US$1,600 for non-members.
For conference registrations and enquiries, please email: [email protected]
**Watch this video http://www.cmaa.org/ProfessionalDevelopment.aspx to hear testimonials from club managers who are now certified after having attended the BMI programme.